7 days ago
Senior Lifecycle Marketing Specialist
Acorns
USA (Remote)Full time$100K/yr – $112K/yr
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Senior Lifecycle Marketing Specialist
USA (Remote)
$100K/yr – $112K/yrSenior Level3+ years expFull time
Posted 7 days ago
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Job Summary
Own and optimize lifecycle programs for customer acquisition and reacquisition across Acorns and Acorns Early, delivering data-informed multichannel campaigns in Braze and ensuring quality and compliance through cross-functional collaboration.
- Define end-to-end lifecycle plans and executable journeys
- Coordinate cross-functional collaboration between Creative, Data, and Product teams
- Apply HTML/Liquid for personalization and QA
Job Description
Responsibilities
- Lifecycle Strategy & Execution
- Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals.
- Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
- Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
- Campaign Development & Collaboration
- Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings.
- Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market.
- Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications, with support from dedicated development resources.
- Experimentation & Measurement
- Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition.
Requirements
- 3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software.
- Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels.
- Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance.
- Strong understanding of audience segmentation, personalization, and automated journey logic.
- Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis.
- The ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys.
- A rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment.
- Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices.
- Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA.
- Confidence reviewing data, identifying trends, and making informed recommendations.
Benefits
- Competitive salary and stock options
- A comprehensive benefits package for you and your family
- Flexible work location, hours, and paid time off
- 401(k) matching
- Monthly Acorns account contribution & GoHenry account for your family
- Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
- Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
- Roots Leadership Program for Emerging Leaders
- Community week onsite gatherings and various virtual events
- Talented and motivated team members who care deeply about one another, our mission, and our customers.
Acorns
3.8 Glassdoor
Acorns believes that anyone can achieve financial wellness — that’s why they’ve been building simple, powerful money tools for everyday Americans and their kids since 2014. Acorns is the app that makes it easy to spend smarter today, save for tomorrow, and invest for your future. Acorns Early is a smart money app and debit card that helps kids grow their money skills — and their money — while they grow up. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 13 million all-time customers save and invest over $22 billion dollars, much of it from spare change.
Founded in 2012
Irvine, California, USA
586 employees (47 in marketing)
69% recommend to a friend
62% CEO approval
Traffic Signals
Monthly Visitors
2.2M
Monthly Google Ads Budget
$126.8K
Traffic Source Mix
Search
23.6%
Direct
71.2%
Referral
3.6%
Social
0.4%
Paid
1.1%
Headcount Trend
Current headcount: ~585
Marketing Team
Marketing Team Size
32 (5% of company)
Median Career Experience
11.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Kasia Leyden
Chief Marketing Officer
At the company for 1 year 5 months
Russ Brodmerkle
Vice President of Growth Marketing
At the company for 1 year 2 months
Simon Shulman
Vice President Marketing Technology & Lifecycle Marketing
At the company for 1 year 4 months
Victoria Tomkinson Jenkins
Director of Brand Marketing
At the company for 5 years 11 months
Funding
Total Funding
$510M
Last Raise
$300M
Series F, 4 years ago
Funding History
- Mar 2022Series F • $300M
- Aug 2019Series Unknown
- Jan 2019Series E • $105M