2 days ago
Director, HCP Marketing
Otsuka
USA (Remote)Full time$186K/yr – $279K/yr
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Director, HCP Marketing
USA (Remote)
$186K/yr – $279K/yrDirector/Executive8+ years expFull time
Posted 2 days ago
Job Summary
Own the HCP marketing strategy and omnichannel execution, leading cross-functional programs from KOL engagement to market access pull through.
- Define and execute HCP engagement strategy and NPP
- Lead cross-functional collaboration across medical, regulatory, and commercial teams
Job Description
Responsibilities
- HCP Marketing Strategy & Execution: Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning.
- Omnichannel & Non-Personal Promotion (NPP): Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact.
- HCP Engagement & Field Enablement: Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement.
- KOL Engagement & Speaker Programs: Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan
- Market Insights & Competitive Intelligence: Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics.
- Brand Positioning & Messaging: Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences.
- Market Access Pull Through: Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts
- Cross-Functional Leadership: Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives.
- Performance Measurement & Optimization: Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments.
- Budget & Resource Management: Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
- 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
- Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
- Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
- Omnichannel marketing expertise, including digital and traditional HCP engagement tactics
- Strong analytical skills, with the ability to leverage data and insights to refine marketing execution
- Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI
- Excellent collaboration and communication skills, with experience working in cross-functional teams
- Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
- Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
Benefits
- Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.
Otsuka
Otsuka is a Japanese brand crushers that has been in crusher industry for more than 118 years. Our business consists of four catefories, namely as:•Manufacturing of Crusher, Grinding, Mills•Engineering and Plant Constrcution•Manufacturing of Parts•Product ServiceOur company focus not only for selling quality product but also giving advice for increasing customer benefits by giving highest value to its Stakeholder (Customer, shareholder, and employees). Now, our company has a cooperation with Tjokro Group in supporting the manufacturing of crushers and product service. We take pride in our strong team culture – one of mutual trust, learning, sharing, care, willingness, cooperation, and concern. This includes providing a conductive, family-friendly work environment that enhances our staffs’ professional and personal growth. We are seeking for highly motivated, dynamic, independent individuals and disciplined people who are willing to come forward and work not only independently, but also as a team. We want you to be a part of our great team!
Founded in 1901
Gambir, Jakarta, IDN
18 employees (1 in marketing)
Salaries
Posted range
$186K/yr – $279K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1 (6% of company)
Median Career Experience
17 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
RJ Lasek
Vice President, Marketing and Portfolio Strategy
At the company for 2 years
Mary Joan Chowsanitphon
Director, Marketing - LAI Franchise Lead
At the company for 3 years 10 months
Dianel McLoughlin
Director HCP Marketing - ADHD
At the company for 8 months
Sabrina Vassalotti Donlen, PHR, SHRM-CP
Senior Director, Compensation, Workforce Planning & Talent Acquisition
At the company for 6 years 3 months
Traffic Signals
Monthly Visitors
51.9K
Traffic Source Mix
Search
84.1%
Direct
13.5%
Referral
1.6%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~18
Links
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