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Marketing jobs

6 marketing jobs

3 weeks ago

Marketing Manager

USANA Health Sciences

Salt Lake City, UT (Hybrid)Full time

3 weeks ago

Marketing Manager

USANA Health Sciences

Salt Lake City, UT (Hybrid)Full time

3 months ago

Public Relations & Reputation Manager

USANA Health Sciences

Salt Lake City, UT (Hybrid)Full time

6 months ago

Campaign Automation Intern (Marketing Technology & Lifecycle)

USANA Health Sciences

Salt Lake City, UT (Hybrid)Full time

6 months ago

Social Media Design Intern

USANA Health Sciences

Salt Lake City, UT (On-site)Part time

6 months ago

Manager of Philanthropy, USANA Foundation

USANA Health Sciences

Salt Lake City, UT (Hybrid)Full time

All marketing roles in the US

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All marketing roles in the US

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USANA Health Sciences

Marketing Manager

Salt Lake City, UT (Hybrid)

Salary Not AvailableManager8+ years expFull time

Posted 3 weeks ago

Job Summary

Own global marketing strategy and product-line messaging for supplement launches and post-launch sustainment, lead cross-functional campaigns, asset systems, and market expansion.

Manages end-to-end launches, positioning, and ROI.
Collaborates with global teams, agencies, and R&D.

Job Description

Responsibilities

Set and direct the global marketing strategy, branding, positioning, and long-term plans for your assigned supplement product line — including new product development, promotional campaigns, and go-to-market strategy for each launch and define what success looks like, running the post-launch read on results
Build the positioning and value proposition for your products — the problem solved, the promise made, the proof behind it, and the price-to-value narrative that defends premium pricing as the category commoditizes
Sustain products after launch with an ongoing campaign calendar — refreshed creative, always-on creator and affiliate activity, seasonal angles, customer proof, and re-engagement — and report awareness, trial, and repeat performance at 30, 90, and 180 days, deciding when to reinvest, reposition, or retire
Direct marketing managers in executing product launch and upgrade timelines, tracking project details from inception through launch
Own the marketing asset system for each launch, including campaign concept, video and social scripts, email/SMS sequences, creator and affiliate briefs, retail and distributor materials, selling decks, product detail pages, and campaign landing pages — and their localized adaptations across markets, including hands-on layout and design work using design and AI tooling before handing off to a designer for finish, applying AI throughout to compress research, validation, and creative iteration while verifying outputs before use
Lead naming, tagline, and packaging decisions for the product line, including trademark screening, cross-cultural checks, shelf and unboxing impact, and multi-language, multi-region label compliance
Oversee the marketing budget and the ROI of marketing initiatives, ensuring objectives are met within budget, and recommend actions to improve margins and value proposition
Partner with portfolio, general sales managers, creative services, project management, R&D, and global marketing teams to align campaigns, launches, and regional strategy, and lead cross-functional meetings
Evaluate consumer feedback, market research, competitive activity, and category and ingredient trends to guide messaging, positioning, and category strategy, adjusting for changing market and competitive conditions
Develop messaging and communications for new products, upgrades, discontinuations, and label/claims updates, ensuring stakeholders have the information they need and that all claims are substantiated before they ship

Requirements

Bachelor's degree in business, marketing, or a related field required; advanced degree or specialized training preferred
8+ years of experience in marketing consumer goods, including at least one full product launch owned end-to-end from go-to-market plan through post-launch performance, and experience managing or coaching direct reports
Category background in nutritional supplements, functional food and beverage, or an adjacent regulated consumer health category
Excellent written and verbal communication skills, including copywriting range from long-form product storytelling to a six-word tagline, with the ability to adapt style to different audiences and influence executive leadership
Proven success developing marketing communications, promotions, positioning, and long-term strategy, including work defending a product's price or raising its perceived value
Working design ability — hands-on proficiency with Adobe Creative Cloud, Figma or equivalent, and AI image/design tools — and the visual judgment to know when a layout is working and why
Multi-market or international experience making a message land in more than one culture, not just translating it, along with regulated-claims literacy and the habit of confirming substantiation before a claim ships
Strong project management skills, with the ability to prioritize and coordinate multiple initiatives simultaneously while meeting deadlines
Ability to work well in diverse, cross-functional teams to accomplish common goals

Preferred

Demonstrated AI workflow fluency, including specific verification practices for catching inaccurate model output
Direct sales experience
Experience launching in tightly regulated markets such as China, the EU, Japan, Korea, or Australia
Depth in retail media and creator-affiliate programs
Video and motion direction experience
A track record of building brand asset systems other people could execute against

Benefits

Health, Dental, Vision, Life and Disability Insurance
On-site medical and mental health clinic for you and your dependents
Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
Paid parental leave for both primary and secondary caregivers
401k match and profit-sharing bonus
Chiropractor visits, massages, fitness classes, and full-service gym
Free and discounted USANA products
Tuition reimbursement, mentorship opportunities, and learning and development licenses

USANA Health Sciences

3.7 Glassdoor

For over 30 years, we’ve helped people live healthier lives—from personal nutrition to active lifestyles. It’s why millions across the globe choose USANA as the nutritional provider for themselves and their loved ones. Since 1992, we have put science first with our focus on in-house research and manufacturing based in Salt Lake City, Utah to drive the creation of supplements that give your body the exact nutrition it needs to thrive. Today we are a billion-dollar company, thanks in part to more than 1,700 employees based around the world. USANA employs individuals across a range of skilled positions such as research and development, branding, manufacturing, administration, social media, IT, customer service, public relations, market development, and more. Learn more about USANA (http://www.USANA.com and Careers.usanainc.com)

Founded in 1992

West Valley City, Utah, USA

9.5K employees (391 in marketing)

www.usana.com

78% recommend to a friend

87% CEO approval

Marketing Team

Marketing Team Size

391 (4% of company)

Median Career Experience

19 years

Median Tenure

17 years

Marketing Roles Posted (Last 30 Days)

People

Traffic Signals

Monthly Visitors

420K

Monthly Google Ads Budget

$12.8K

Traffic Source Mix

35.4%

Direct

58.4%

Referral

3.8%

Social

1.6%

Paid

0.6%

Headcount Trend

Current headcount: ~9.5K

Recent News

USANA Health Sciences (NYSE:USNA) Insider David Mulham Mulham Sells 873 Shares of Stock

Dec 11, 2025 • MarketBeat

Insider Sell: David Mulham Sells 873 Shares of Usana Health Scie

Dec 11, 2025 • GuruFocus

USANA Health Sciences (NYSE:USNA) Upgraded at Zacks Research

Dec 11, 2025 • MarketBeat

Links

www.usana.com

X (Twitter)

Crunchbase

Responsibilities

Set and direct the global marketing strategy, branding, positioning, and long-term plans for your assigned supplement product line — including new product development, promotional campaigns, and go-to-market strategy for each launch and define what success looks like, running the post-launch read on results
Build the positioning and value proposition for your products — the problem solved, the promise made, the proof behind it, and the price-to-value narrative that defends premium pricing as the category commoditizes
Sustain products after launch with an ongoing campaign calendar — refreshed creative, always-on creator and affiliate activity, seasonal angles, customer proof, and re-engagement — and report awareness, trial, and repeat performance at 30, 90, and 180 days, deciding when to reinvest, reposition, or retire
Direct marketing managers in executing product launch and upgrade timelines, tracking project details from inception through launch
Own the marketing asset system for each launch, including campaign concept, video and social scripts, email/SMS sequences, creator and affiliate briefs, retail and distributor materials, selling decks, product detail pages, and campaign landing pages — and their localized adaptations across markets, including hands-on layout and design work using design and AI tooling before handing off to a designer for finish, applying AI throughout to compress research, validation, and creative iteration while verifying outputs before use
Lead naming, tagline, and packaging decisions for the product line, including trademark screening, cross-cultural checks, shelf and unboxing impact, and multi-language, multi-region label compliance
Oversee the marketing budget and the ROI of marketing initiatives, ensuring objectives are met within budget, and recommend actions to improve margins and value proposition
Partner with portfolio, general sales managers, creative services, project management, R&D, and global marketing teams to align campaigns, launches, and regional strategy, and lead cross-functional meetings
Evaluate consumer feedback, market research, competitive activity, and category and ingredient trends to guide messaging, positioning, and category strategy, adjusting for changing market and competitive conditions
Develop messaging and communications for new products, upgrades, discontinuations, and label/claims updates, ensuring stakeholders have the information they need and that all claims are substantiated before they ship

Requirements

Bachelor's degree in business, marketing, or a related field required; advanced degree or specialized training preferred
8+ years of experience in marketing consumer goods, including at least one full product launch owned end-to-end from go-to-market plan through post-launch performance, and experience managing or coaching direct reports
Category background in nutritional supplements, functional food and beverage, or an adjacent regulated consumer health category
Excellent written and verbal communication skills, including copywriting range from long-form product storytelling to a six-word tagline, with the ability to adapt style to different audiences and influence executive leadership
Proven success developing marketing communications, promotions, positioning, and long-term strategy, including work defending a product's price or raising its perceived value
Working design ability — hands-on proficiency with Adobe Creative Cloud, Figma or equivalent, and AI image/design tools — and the visual judgment to know when a layout is working and why
Multi-market or international experience making a message land in more than one culture, not just translating it, along with regulated-claims literacy and the habit of confirming substantiation before a claim ships
Strong project management skills, with the ability to prioritize and coordinate multiple initiatives simultaneously while meeting deadlines
Ability to work well in diverse, cross-functional teams to accomplish common goals

Preferred

Demonstrated AI workflow fluency, including specific verification practices for catching inaccurate model output
Direct sales experience
Experience launching in tightly regulated markets such as China, the EU, Japan, Korea, or Australia
Depth in retail media and creator-affiliate programs
Video and motion direction experience
A track record of building brand asset systems other people could execute against

Benefits

Health, Dental, Vision, Life and Disability Insurance
On-site medical and mental health clinic for you and your dependents
Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
Paid parental leave for both primary and secondary caregivers
401k match and profit-sharing bonus
Chiropractor visits, massages, fitness classes, and full-service gym
Free and discounted USANA products
Tuition reimbursement, mentorship opportunities, and learning and development licenses

Marketing jobs

Marketing Manager

Marketing Manager

Public Relations & Reputation Manager

Campaign Automation Intern (Marketing Technology & Lifecycle)

Social Media Design Intern

Manager of Philanthropy, USANA Foundation

All marketing roles in the US

All marketing roles in the US

Marketing Manager

Marketing Manager

Public Relations & Reputation Manager

Campaign Automation Intern (Marketing Technology & Lifecycle)

Social Media Design Intern

Manager of Philanthropy, USANA Foundation

Marketing Manager

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

USANA Health Sciences

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Marketing Manager

Marketing Manager

Public Relations & Reputation Manager

Campaign Automation Intern (Marketing Technology & Lifecycle)

Social Media Design Intern

Manager of Philanthropy, USANA Foundation

Marketing Manager

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

USANA Health Sciences

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Traffic Signals

Headcount Trend

Recent News

Links