Florida Blue

Senior Director - Marketing & Engagement Health Services

USA (Remote)

$126K/yr – $205K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own CMX across enterprise segments by aligning a cross-functional agenda with segment leaders, turning business needs into integrated, multi-discipline actions, and orchestrating SMEs to deliver as one team.

CMX ownership: represent the function in segment forums and hold commitments for deliverables.
Acquisition strategy: lead audience, segmentation, budgeting, and multi-channel plans grounded in segment goals.
Cross-functional orchestration: mobilize Communications, Customer Experience, Brand, Insights, and Marketing to solve segment challenges with integrated solutions.

Job Description

Responsibilities

CMX Segment Integration & Enterprise Representation
Serve as the consistent, senior CMX presence in all segment leadership meetings, strategy sessions, and business planning forums — representing not just marketing, but the full Communications, Marketing & Customer Experience function.
Develop and maintain a deep, current understanding of each segment’s business strategy, competitive pressures, growth targets, operational challenges, and member or customer dynamics — well beyond what is needed to brief a campaign. Speak the language of the business as fluently as the segment leaders themselves.
Listen to segment challenges with the breadth of the full CMX capability set in mind — identifying where marketing, communications, customer experience, brand, and insights each have a role to play, and framing integrated solutions rather than single-discipline responses.
Translate segment business needs into clear, actionable briefs for CMX subject matter experts — providing the strategic context, business rationale, and high-level direction that allows each SME to do their best work without needing to attend every segment conversation.
Mobilize and orchestrate the right CMX experts — across Communications, Customer Experience, Brand, Insights, and Marketing — for each segment challenge, ensuring the department delivers as one integrated function rather than a collection of independent capabilities.
Maintain a real-time understanding of priorities, capacity, and ongoing work across CMX disciplines, so that segment commitments are made with full awareness of what the department can deliver and when.
Serve as the accountability owner for CMX’s commitments to each segment — tracking deliverables, managing expectations, escalating risks, and ensuring the department consistently follows through on what it promises.
Build and sustain trusted, peer-level relationships with segment leaders in Commercial, Government, and Health Services — positioning CMX as a strategic partner that earns a seat at the table because of the value it creates, not because of its organizational role.
Proactively bring CMX insight, intelligence, and capability to segments before they ask — identifying opportunities where communications strategy, customer experience improvement, brand investment, or deeper audience insight could accelerate a segment’s goals, and making the case for that investment.
Report back to the VP, Enterprise Marketing & Acquisition and the broader CMX leadership team on segment priorities, emerging needs, and strategic opportunities — ensuring the department is always forward-looking in how it aligns resources and capabilities to business needs.
Acquisition Strategy & Planning

Florida Blue

Florida Blue is a subsidiary of a not-for-profit health solutions company dedicated to serving all Floridians in the pursuit of health.Florida Blue is an independent licensee of the Blue Cross and Blue Shield Association, serving residents and businesses in the state of Florida.http://www.floridablue.com

Founded in 2001

Jacksonville, Florida, USA

8.3K employees

www.floridablue.com

Traffic Signals

Monthly Visitors

1.7M

Monthly Google Ads Budget

$1.3M

Traffic Source Mix

27.2%

Direct

58.2%

Referral

13.5%

Social

0.5%

Paid

0.5%

Headcount Trend

Current headcount: ~8.2K

Marketing Team

Marketing Roles Posted (Last 30 Days)

Recent News

Officials say Florida Blue Florida Classic could pump $30 million into Orlando's economy

Nov 21, 2025 • Spectrum News 13

Radiology Partners affiliate inks in-network deal with Florida Blue

Nov 21, 2025 • Radiology Business

Florida Blue-hospitals contract negotiations leave tens of thousands of patients in limbo

Nov 10, 2025 • NBC 6 South Florida

Responsibilities

CMX Segment Integration & Enterprise Representation
Serve as the consistent, senior CMX presence in all segment leadership meetings, strategy sessions, and business planning forums — representing not just marketing, but the full Communications, Marketing & Customer Experience function.
Develop and maintain a deep, current understanding of each segment’s business strategy, competitive pressures, growth targets, operational challenges, and member or customer dynamics — well beyond what is needed to brief a campaign. Speak the language of the business as fluently as the segment leaders themselves.
Listen to segment challenges with the breadth of the full CMX capability set in mind — identifying where marketing, communications, customer experience, brand, and insights each have a role to play, and framing integrated solutions rather than single-discipline responses.
Translate segment business needs into clear, actionable briefs for CMX subject matter experts — providing the strategic context, business rationale, and high-level direction that allows each SME to do their best work without needing to attend every segment conversation.
Mobilize and orchestrate the right CMX experts — across Communications, Customer Experience, Brand, Insights, and Marketing — for each segment challenge, ensuring the department delivers as one integrated function rather than a collection of independent capabilities.
Maintain a real-time understanding of priorities, capacity, and ongoing work across CMX disciplines, so that segment commitments are made with full awareness of what the department can deliver and when.
Serve as the accountability owner for CMX’s commitments to each segment — tracking deliverables, managing expectations, escalating risks, and ensuring the department consistently follows through on what it promises.
Build and sustain trusted, peer-level relationships with segment leaders in Commercial, Government, and Health Services — positioning CMX as a strategic partner that earns a seat at the table because of the value it creates, not because of its organizational role.
Proactively bring CMX insight, intelligence, and capability to segments before they ask — identifying opportunities where communications strategy, customer experience improvement, brand investment, or deeper audience insight could accelerate a segment’s goals, and making the case for that investment.
Report back to the VP, Enterprise Marketing & Acquisition and the broader CMX leadership team on segment priorities, emerging needs, and strategic opportunities — ensuring the department is always forward-looking in how it aligns resources and capabilities to business needs.
Acquisition Strategy & Planning