2 months ago
Senior Director - Marketing & Engagement Health Services
Florida Blue
USA (Remote)Full time$126K/yr – $205K/yr
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Senior Director - Marketing & Engagement Health Services
USA (Remote)
$126K/yr – $205K/yrSenior Level10+ years expFull time
Posted 2 months ago
Job Summary
Own CMX across enterprise segments by aligning a cross-functional agenda with segment leaders, turning business needs into integrated, multi-discipline actions, and orchestrating SMEs to deliver as one team.
- CMX ownership: represent the function in segment forums and hold commitments for deliverables.
- Acquisition strategy: lead audience, segmentation, budgeting, and multi-channel plans grounded in segment goals.
- Cross-functional orchestration: mobilize Communications, Customer Experience, Brand, Insights, and Marketing to solve segment challenges with integrated solutions.
Job Description
Responsibilities
- CMX Segment Integration & Enterprise Representation
- Serve as the consistent, senior CMX presence in all segment leadership meetings, strategy sessions, and business planning forums — representing not just marketing, but the full Communications, Marketing & Customer Experience function.
- Develop and maintain a deep, current understanding of each segment’s business strategy, competitive pressures, growth targets, operational challenges, and member or customer dynamics — well beyond what is needed to brief a campaign. Speak the language of the business as fluently as the segment leaders themselves.
- Listen to segment challenges with the breadth of the full CMX capability set in mind — identifying where marketing, communications, customer experience, brand, and insights each have a role to play, and framing integrated solutions rather than single-discipline responses.
- Translate segment business needs into clear, actionable briefs for CMX subject matter experts — providing the strategic context, business rationale, and high-level direction that allows each SME to do their best work without needing to attend every segment conversation.
- Mobilize and orchestrate the right CMX experts — across Communications, Customer Experience, Brand, Insights, and Marketing — for each segment challenge, ensuring the department delivers as one integrated function rather than a collection of independent capabilities.
- Maintain a real-time understanding of priorities, capacity, and ongoing work across CMX disciplines, so that segment commitments are made with full awareness of what the department can deliver and when.
- Serve as the accountability owner for CMX’s commitments to each segment — tracking deliverables, managing expectations, escalating risks, and ensuring the department consistently follows through on what it promises.
- Build and sustain trusted, peer-level relationships with segment leaders in Commercial, Government, and Health Services — positioning CMX as a strategic partner that earns a seat at the table because of the value it creates, not because of its organizational role.
- Proactively bring CMX insight, intelligence, and capability to segments before they ask — identifying opportunities where communications strategy, customer experience improvement, brand investment, or deeper audience insight could accelerate a segment’s goals, and making the case for that investment.
- Report back to the VP, Enterprise Marketing & Acquisition and the broader CMX leadership team on segment priorities, emerging needs, and strategic opportunities — ensuring the department is always forward-looking in how it aligns resources and capabilities to business needs.
- Acquisition Strategy & Planning
Florida Blue
Florida Blue is a subsidiary of a not-for-profit health solutions company dedicated to serving all Floridians in the pursuit of health.Florida Blue is an independent licensee of the Blue Cross and Blue Shield Association, serving residents and businesses in the state of Florida.http://www.floridablue.com
Salaries
Posted range
$126K/yr – $205K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
1.7M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
27.2%
Direct
58.2%
Referral
13.5%
Social
0.5%
Paid
0.5%
Headcount Trend
Current headcount: ~8.2K