5 weeks ago
Marketing Director, Strategic Messaging & Product Marketing
EDO
New York City, NY (Hybrid)Full time$140K/yr – $160K/yr
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Marketing Director, Strategic Messaging & Product Marketing
New York City, NY (Hybrid)
$140K/yr – $160K/yrDirector/Executive8+ years expFull time
Posted 5 weeks ago
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Job Summary
Own external narrative and executive storytelling across channels, while aligning PR and industry relations to shape market perception and support launches.
- External Narrative: craft data-driven, executive-friendly messaging for product launches, competitive positioning, and thought leadership across paid, owned, and earned media.
- Agency & Relationships: direct a PR agency, sharpen pitches, manage calendars, and surface credible, sharp communications.
- Go-To-Market Ownership: scale positioning and messaging frameworks for new products with Product and Sales, plus manage a network of contract writers and AI-assisted ideation to speed output.
Job Description
Responsibilities
- Serve as a trusted advisor to the SVP of Marketing and CEO. You will take high-level strategic challenges, form an informed and data-backed point of view, architect the execution plan, and proactively drive it forward across internal and external stakeholders.
- Lead and refine EDO's external narrative and executive voice across all channels—including product/data storytelling, competitive positioning, bylines, press relations, social media, and industry thought leadership.
- Author crisp, foundational strategic briefs before any major creative or communication work begins. You will put strategy on paper to ensure internal execution is fast, aligned, and fully leverages both internal capabilities and external partners.
- Manage and direct our external PR agency. You will set clear priorities, sharpen complex media pitches, manage the press calendar, and ensure every communication is highly credible and strategically sharp—not just promotional for its own sake.
- Activate EDO’s external relationships across major industry organizations (including CIMM, VAB, ANA, ARF, IAB, and 4As) and client-side communications teams. You will surface compelling product stories, client wins, and breakthrough research across paid, owned, and earned media opportunities.
- Maintain a deep command of the competitive landscape and distinct market advantages. You will proactively engineer the communications that shape market perception in EDO's favor — leaning in when it wins, staying disciplined when it doesn't.
- Inherit, scale, and own the positioning, messaging frameworks, sales enablement, and go-to-market (GTM) plans for all new product launches. You will partner deeply with Product and Sales to effortlessly translate complex technical capabilities into clear customer needs.
- Brief, direct, and grow a trusted network of contract writers and content partners. You will bring genuine, AI-native fluency to the role, leveraging AI tools as an advanced thought partner for rapid research, continuous ideation, and drafting velocity, while strictly applying the human judgment and nuance that AI cannot replicate. When a partner’s output isn’t meeting the brief, you move in to solve, and find a sustainable solution.
Requirements
- 8+ years of marketing experience, with a proven track record spanning advertising, marketing communications, product positioning, and data/measurement storytelling.
- An adtech, martech, or enterprise media background is strongly preferred. You have spent meaningful time in one or more established companies driving product-driven strategic messaging.
- You are an exceptional, highly versatile writer who can capture an executive's unique voice quickly and generate sharp, on-brand copy with minimal direction. You can dissect a brand's past work and instinctively reverse-engineer the tone, cadence, and pattern that makes it unique.
- You are a natural connector across Sales, Product, Client Solutions, and Executive Leadership. You thrive at taking complex data methodologies and technical product capabilities and translating them into an elegant, high-impact narrative the market wants to hear.
- You have clear experience directing PR agencies and external creative partners. You know how to write an effective marketing brief, push back constructively when the work isn't sharp enough, and extract elite output from people who don't directly report to you.
- You possess a fierce ownership instinct. You spot structural gaps and close them without waiting to be assigned, you build repeatable messaging frameworks rather than one-off templates, and you manage your own delivery cadence without being chased.
- You are a genuine, hands-on user of modern generative AI tools in your creative workflow. You don't just understand them conceptually—you leverage them daily as a force-multiplier to think faster, iterate quickly, and elevate the quality of your output.
- Highly comfortable navigating ambiguity, accepting rigorous feedback, and steering through rapid industry evolution.
Preferred
- An adtech, martech, or enterprise media background is strongly preferred. You have spent meaningful time in one or more established companies driving product-driven strategic messaging.
Benefits
- Flexible Time Off
- Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
- 401(k) plan, FSA, HSA
- Commuter Benefits
- When in an office, employee meals, snacks, and more
EDO
4.3 Glassdoor
EDO, Inc. is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.
Founded in 2015
New York, New York, USA
184 employees (32 in marketing)
82% recommend to a friend
100% CEO approval
Traffic Signals
Monthly Visitors
13.1K
Monthly Google Ads Budget
$158
Traffic Source Mix
Search
33.6%
Direct
50.1%
Referral
8.7%
Social
6.3%
Paid
1.1%
Headcount Trend
Current headcount: ~187
Marketing Team
Marketing Team Size
30 (16% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$92M
Last Raise
$80M
Private Equity, 4 years ago
Funding History
- Apr 2022Private Equity • $80M
- Nov 2018Series A • $12M