Own and shape media strategy for clients by crafting POVs, developing audiences, and turning insights into actionable, integrated media recommendations across UM services.

Develop strategic narratives and client POVs
Identify audiences and translate data into media implications

Job Description

Responsibilities

Maintain a deep understanding of the business, target audiences and wider communications environment
Write POVs on topics relevant to our key clients and agency
Identify and build target audiences, test their viability and determine scalability using syndicated and proprietary tools (i.e. MRI, Media in Mind, Helixa, primary research, etc. )
Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc.)
Attend technology and emerging media presentations to stay on top of trends
Understand and integrate client and creative agency research
Apply syndicated and proprietary data to develop key insights – across culture, competitors, and consumer with actionable media implications
Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client
Craft strategic narratives that bring the strategy to life
Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications

Requirements

Proficient in Powerpoint, Word, and Excel
Experience with research and analyzing data

Preferred

4+ years in media strategy, strategic communications, or related role
Enthusiastic, curious, and strategic
Independent, efficient, and prospers in a fast-paced environment
Great written and oral communication
Great relationship skills

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

UM Worldwide

3.7 Glassdoor

Our Full Color Media approach creates limitless possibilities, making everything we do intelligently driven, diversely courageous, business- and brand-obsessed, and dedicated to empowering brands to their full potential. As a leading global media network in Omnicom, UM operates in over 100 countries, with more than 3,000 people serving a roster of global clients including American Express, General Mills, Kenvue, Levi Strauss & Co, Dyson, Enterprise Holdings, GrubHub, Upfield, Accenture. For more information, please visit https://www.umww.com/.

Founded in 2009

New York, New York, USA

www.umww.com

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74% CEO approval

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