2 days ago
Lead Content Writer
Cognizant
Somerset, NJ (Hybrid)Full time$95K/yr – $115K/yr
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Lead Content Writer
Somerset, NJ (Hybrid)
$95K/yr – $115K/yrSenior Level8+ years expFull time
Posted 2 days ago
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Job Description
Responsibilities
- Develop integrated content strategies that align with property and casualty insurance products and services to support digital journeys and improve customer understanding of risk and coverage options through clear narratives and visual storytelling using design tools.
- Create detailed content frameworks for web platforms mobile interfaces and marketing assets that guide consistent messaging across touchpoints and ensure clarity for policyholders brokers and internal teams in a hybrid working environment.
- Collaborate with product owners designers under the UI UX practice and engineering teams to translate complex insurance concepts into approachable copy supported by visuals crafted with Illustrator Figma Adobe Indesign Adobe Photoshop and Adobe XD.
- Establish and maintain content standards guidelines and tone of voice that reflect organizational values emphasize transparency in insurance offerings and enhance trust among customers and partners.
- Review and refine customer facing materials including policy summaries coverage explanations digital onboarding flows and support content to reduce confusion improve self service adoption and decrease support inquiries.
- Oversee content mapping for customer journeys in property and casualty insurance including quote bind service and claims stages to ensure each interaction is supported with clear actionable and empathetic information.
- Provide mentorship and structured feedback to content and design team members on narrative coherence information hierarchy and use of visual tools enabling consistent delivery of high quality content assets across channels.
- Coordinate closely with compliance and legal stakeholders to ensure that digital and print content for insurance offerings meets regulatory expectations while remaining readable engaging and accessible to diverse customer groups.
- Analyze performance metrics for content across digital channels including engagement conversion and retention indicators and use these insights to iteratively refine messaging layouts and interaction flows.
- Drive alignment between marketing content and product content so that acquisition campaigns explain coverage value accurately and set realistic expectations for policyholders contributing to long term customer satisfaction and retention.
Requirements
- Please note, this role is not able to offer visa transfer or sponsorship now or in the future
- Possess extensive experience as a senior or lead content professional in complex domains with at least eight years crafting narratives for digital products and services with a strong focus on customer outcomes.
- Demonstrate advanced proficiency in Illustrator Figma Adobe Indesign Adobe Photoshop UI UX design practices and Adobe XD using these tools to plan and deliver structured content and visual systems for insurance journeys.
- Bring proven experience working specifically within property and casualty insurance including familiarity with core concepts such as underwriting claims policy structures endorsements and regulatory sensitivities.
- Exhibit strong skills in information architecture content modeling and UX writing that support intuitive navigation for policyholders and internal users across web portals and digital applications.
- Show evidence of collaborating effectively in hybrid work models using digital collaboration platforms and structured workflows to coordinate with multidisciplinary teams during day shifts.
- Display excellent written communication editing and storytelling capabilities with the ability to balance regulatory requirements business objectives and customer clarity in every content artifact.
- Illustrate a track record of using data from analytics experiments and user research to validate content decisions and continuously improve digital experiences in the insurance domain.
- Certified UX Writer or similar UX content credential and industry recognized certification in Adobe Creative Cloud applications relevant to design and content work.
Benefits
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Cognizant
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Cognizant (Nasdaq-100: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.
Founded in 1994
Teaneck, New Jersey, US
337K employees (7,782 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$154.5K
Traffic Source Mix
Search
25.9%
Direct
54.6%
Referral
12.2%
Social
6.6%
Paid
0.5%
Headcount Trend
Current headcount: ~347.8K
Marketing Team
Marketing Team Size
2,390 (1% of company)
Median Career Experience
17 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Thea Hayden
Chief Marketing Officer
At the company for 6 years 3 months
Antonella Bonanni
Chief Marketing Officer, Americas - US, Canada, Latin America
At the company for 8 years
Gaurav Chand
Chief Marketing Officer and EVP
At the company for 7 years
Jeff DeMarrais
Senior Vice President, Global Marketing & Chief Communications Officer
At the company for 5 years 11 months
Funding
Total Funding
$241K
Last Raise
$241K
Post IPO Equity, 1 years ago
Funding History
- Mar 2025Post IPO Equity
- Nov 2016Post IPO Equity • $241K