8 days ago
AI Demand Generation Lead
Cognizant
Seattle, WA (On-site)Full time$150K/yr – $170K/yr
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AI Demand Generation Lead
Seattle, WA (On-site)
$150K/yr – $170K/yrSenior Level10+ years expFull time
Posted 8 days ago
Job Summary
Own end-to-end demand generation and GTM for the AI Market Unit, align marketing and sales, enable the AIMU portfolio, and optimize cross-functional programs from lead to pipeline.
- Lead cross-functional demand programs and measure funnel performance
- Collaborate with Sales, Content Strategy, and Field Marketing to drive opportunities and pipeline
Job Description
Responsibilities
- Own end-to-end demand generation and GTM strategy for the AI Market Unit, including target audience definition, segmentation and full-funnel conversion paths.
- Drive business development within existing accounts in partnership with BU/Service Line Sales leads—supporting client calls, presentations and meetings to progress AI opportunities and deals.
- Design and operationalize integrated demand programs by translating AIMU priorities and offerings into measurable campaigns, events and activation plans.
- Establish and maintain marketing-to-sales alignment, including a clear feedback loop, shared definitions (e.g., MQL/SQL), pipeline governance and program follow-up motions.
- Lead sales enablement for AIMU offerings, coordinating with Content Strategy and Field & Growth Marketing to create enablement assets, deliver training and run office hours.
- Provide orchestration and insight across demand programs, ensuring the right mix of channels and tactics is used to generate and progress demand.
- Own post-program follow-up processes to ensure events and campaigns convert to meetings, opportunities and pipeline; act as liaison with Sales for lead/deal/opportunity follow-up and tracking.
- Measure performance and continuously optimize across funnel conversion rates, campaign/event ROI and account engagement, using insights to improve program effectiveness.
- Collaborate cross-functionally with AIMU Director of Marketing, Content Strategist, Field Marketing, Sales & GTM Leadership and partner alliance teams to deliver aligned outcomes.
Requirements
- 10+ years proven experience leading business development, B2B demand generation and integrated marketing programs with measurable pipeline impact.
- Strong understanding of full-funnel marketing (awareness through conversion), including lead management, conversion paths and pipeline governance.
- Demonstrated ability to partner with Sales leaders to drive opportunity progression, enablement and follow-up discipline.
- Experience orchestrating cross-functional stakeholders (content, field marketing, partner teams and sales) to deliver GTM outcomes.
- Strong analytical and performance management capability, including tracking and optimizing KPIs such as MQL/SQL volume, pipeline contribution, funnel conversion rates and ROI.
- Excellent communication and executive presence; able to translate technical and business value into clear, actionable GTM motions.
- Ability to manage multiple priorities in a fast-paced environment with a high degree of ownership and accountability.
Preferred
- Experience supporting GTM for AI, data, analytics or technology consulting/service offerings.
- Experience with account-based marketing (ABM) motions and executive/field event strategy.
- Familiarity with sales enablement practices (playbooks, training, office hours) and stakeholder adoption measurement.
- Hands-on knowledge of marketing automation and CRM-driven reporting (e.g., campaign attribution, pipeline reporting).
- Experience using AI to augment and develop demand gen programs
- Experience working in a matrixed, global enterprise environment.
Benefits
- Medical/Dental/Vision/Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term/Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
Cognizant
0.0 Glassdoor
Cognizant (Nasdaq-100: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.
Founded in 1994
Teaneck, New Jersey, US
337K employees (7,782 in marketing)
0% recommend to a friend
Salaries
Posted range
$150K/yr – $170K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2,390 (1% of company)
Median Career Experience
17 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1
People
HR / Recruitment
Marketing Leadership
Thea Hayden
Chief Marketing Officer
At the company for 6 years 5 months
Antonella Bonanni
Chief Marketing Officer, Americas - US, Canada, Latin America
At the company for 8 years 2 months
Gaurav Chand
Chief Marketing Officer and EVP
At the company for 7 years 2 months
Jeff DeMarrais
Senior Vice President, Global Marketing & Chief Communications Officer
At the company for 6 years 1 month
Funding
Total Funding
$241K
Last Raise
$241K
Post IPO Equity, 1 years ago
Funding History
- Mar 2025Post IPO Equity
- Nov 2016Post IPO Equity • $241K
Traffic Signals
Monthly Visitors
2.5M
Monthly Google Ads Budget
$154.5K
Traffic Source Mix
Search
25.9%
Direct
54.6%
Referral
12.2%
Social
6.6%
Paid
0.5%
Headcount Trend
Current headcount: ~347.8K