10 days ago
Brand Activation Manager
Relentless Advantage
Des Moines, IA (Hybrid)Full time$67K/yr – $101K/yr
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Brand Activation Manager
Des Moines, IA (Hybrid)
$67K/yr – $101K/yrSenior Level2+ years expFull time
Posted 10 days ago
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Job Summary
Own end-to-end activation programs for beverage brands and lead Brand Ambassador teams to plan, execute, and analyze events and promotions that drive KPI goals.
- Own activation strategy and execution
- Lead Brand Ambassador team and weekly event execution
- Monitor KPIs and deliver weekly reports
Job Description
Responsibilities
- Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
- Establish and maintain strong relationships with key accounts and the local wholesaler.
- Sell in brand programming to key accounts.
- Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
- Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
- Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
- Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
- Responsible for activation recaps, metrics, and overall event success.
- Mange local budget & budget reporting/reconciliation.
- Perform pre-calls and checklists in preparation for sampling events.
Requirements
- 2 years of beverage company and/or distributor experience.
- Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license
- Must have access to reliable transportation.
- Access to a computer with Microsoft Office and home internet access.
- Must be proficient in Excel and PPT.
- Personal smartphone with the ability to communicate/report while in the field.
- Available to work 40+ hours per week, including nights and weekends.
- Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.
- Must be able to lift 40lbs.
- Must be able to travel for mandatory training at program launch.
Benefits
- Competitive salary.
- Monthly auto & tech stipend.
- In person training.
- Opportunity for bonus and recognition.
- Training and Career Development with Advantage.
- Opportunity to represent innovative and fast-growing brands.
- Opportunity for professional development and career advancement within Anheuser-Busch.
Relentless Advantage
Relentless Advantage is a national collaboration between Advantage Solutions and L.A. Libations, combining cutting-edge retail industry expertise and a pipeline of innovative, growth-stage consumer packaged goods (CPG) brands. Our mission is to help emerging brands scale faster by offering comprehensive, bespoke retail solutions across the United States, ensuring products seamlessly reach shelves and consumers. Specialties: National Retail Distribution, Emerging Brand Development, Retail Support Services, Product Innovation, CPG Scaling Brands Served: Poppi, PLEZi Nutrition, Nixie Sparkling Water, Abbot's, and moreServices: - Nationwide Retail Distribution - Shelf Placement & Optimization - Merchandising Support - Retail Strategy & Analytics - Sampling & Demonstration - Supply Chain Solutions
Traffic Signals
Monthly Visitors
104.1K
Traffic Source Mix
Search
33.5%
Direct
55.5%
Referral
7.8%
Social
0.8%
Headcount Trend
Current headcount: ~2
Marketing Team
Marketing Team Size
1 (50% of company)
Marketing Roles Posted (Last 30 Days)
3