2 weeks ago
Lifecycle Marketing Specialist
Fortidia US
Lakewood, CO (Hybrid)Full time$90K/yr – $100K/yr
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Lifecycle Marketing Specialist
Lakewood, CO (Hybrid)
$90K/yr – $100K/yrMid Level5+ years expFull time
Posted 2 weeks ago
Job Summary
Own end-to-end lifecycle marketing programs across three brands, from strategy and audience design to execution, optimization, and measurement.
- Define audience, timing, and success metrics for each brand
- Track repeat purchase rate, lifetime value, and reactivation revenue to inform decisions
Job Description
Responsibilities
- Map customer and franchisee journeys across all three brands and identify where lifecycle investment will have the greatest business impact.
- Pinpoint the moments that drive revenue, from acquisition through retention, reactivation, and customer growth.
- Design lifecycle program architecture for each brand, defining audience, timing, channel mix, success metrics, and optimization opportunities.
- Identify opportunities to engage customers and franchisees through customer portals and other in-platform messaging touchpoints.
- Write clear, on-brand content across email, SMS, direct mail, customer portals, social channels, and franchisee communications.
- Design routine creative assets in Canva while confidently evaluating agency and designer work for quality, effectiveness, and brand consistency.
- Build and configure campaigns in CRM and marketing automation platforms such as HubSpot, Salesforce, or comparable platforms.
- Manage suppression, frequency, consent, and audience rules to maintain channel health and deliver a positive customer experience.
- Schedule and publish content across owned channels, ensuring campaigns launch accurately and on time.
- Use AI tools such as Gemini, Claude Code, Claude Design, ChatGPT, and similar platforms to accelerate ideation, drafting, editing, and analysis while maintaining strong editorial judgment, brand voice, and high-quality output.
Requirements
- 5–7 years of progressive experience in lifecycle marketing, CRM marketing, email marketing, or a comparable owned-channel discipline.
- Demonstrated experience running lifecycle programs end to end, including strategy, segmentation, copy, creative, build, and measurement.
- Strong copywriting skills, with experience creating email, SMS, or direct mail content in a clear brand voice.
- Working creative skills in Canva or comparable tools, with the ability to produce on-brand assets without depending on a designer for routine work.
- Hands-on experience with at least one CRM or marketing automation platform such as HubSpot, Salesforce, Marketo, or similar, with the ability to learn new platforms quickly.
- Strong creative judgment, with the ability to evaluate copy, design, and visual assets for clarity, effectiveness, and brand consistency.
- Experience scheduling and publishing content across owned channels using content management or publishing platforms.
- Demonstrated understanding of revenue-based lifecycle metrics, including repeat rate, LTV, reactivation revenue, and attributable program revenue.
- Self-starter mindset with strong accountability and ownership of work and outcomes.
- Comfortable working in a PE-backed environment where functions are held accountable to business outcomes.
Preferred
- Background in B2B, B2B2C, or franchise marketing models preferred.
- Experience marketing to a franchisee or partner audience in addition to end customers preferred.
- Visual design fluency beyond Canva, including confidence with Adobe Creative Suite, preferred.
- Familiarity with deliverability, consent management, and compliance in regulated channels, including CAN-SPAM, TCPA, and CASL preferred.
Benefits
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
Fortidia US
Fortidia, formerly known as MBE Worldwide, is a leading global Commerce Enablement Platform that empowers SMBs and consumers to achieve their ambitious goals.From e-commerce to fulfillment, shipping to marketing, we leverage the power of our platform, multiplying opportunities for the world of business. Our purpose is to empower People locally to power Business globally.With a phisical network of 3,200 Business Solutions Centres across 60 countries, PrestaShop e-commerce platform and over 14,000 associates worldwide, we support more than 1.1 million customers annually. Our diverse portfolio of brands includes PrestaShop, Mail Boxes Etc., PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity and Spedingo.For further information, please visit www.fortidia.com.
Salaries
Posted range
$90K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
28 (9% of company)
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Traffic Signals
Monthly Visitors
10.2K
Traffic Source Mix
Search
57.2%
Direct
19.1%
Referral
6.1%
Social
16.4%
Paid
1%
Headcount Trend
Current headcount: ~298