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Marketing jobs

5 marketing jobs

12 hrs ago

Paid Creative Strategist (w/ a Sense of Humor)

Shinesty

Chicago, IL (Hybrid)Full time$90K/yr – $110K/yr

3 months ago

Paid Creative Producer w/ a sense of humor - Marketing

Shinesty

Denver, CO (Hybrid)Full time$55K/yr – $75K/yr

3 months ago

Associate Art Director w/ a Sense of Humor - Marketing

Shinesty

Chicago, IL (Hybrid)Full time$90K/yr – $100K/yr

3 months ago

Art Director w/ a Sense of Humor - Marketing

Shinesty

Boulder, CO (Hybrid)Full time$90K/yr – $100K/yr

6 months ago

Retention Marketing Lead w/ a Sense of Humor

Shinesty

Nashville, TN (On-site)Full time

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Shinesty

Paid Creative Strategist (w/ a Sense of Humor)

Chicago, IL (Hybrid)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 12 hrs ago

Job Summary

Own the creative roadmap and build a data‑driven testing system while leading in‑house and agency teams to produce scalable paid creative.

Define and test ad concepts, formats, and hooks
Lead and coach production teams to ship fast and measure impact

Job Description

Responsibilities

Own the creative roadmap
- Set and prioritize the paid creative pipeline: which products, angles, formats, and hooks get made, in what order, and why.
- Concept new ads from scratch, from big campaign ideas to quick iPhone hook tests, and write scripts and copy in Shinesty's voice.
- Build a real testing system: hypotheses, variables, volume, and a cadence that keeps fresh creative hitting the account and scaling.
Read the numbers and act on them
- Live in creative analytics. Know which ads are scaling and why, which are fading, and what to do about both.
- Diagnose underperformers at the component level (hook, body, offer, format, landing page match) and fix them rather than just pulling them.
- Turn winners into families: iterate on what's working with new hooks, cuts, lengths, formats, and angles before they fatigue.
- Report clearly on what shipped, what worked, what didn't, and what's next. Our attribution runs through Northbeam and our own dashboards, not the Meta ads manager's opinion of itself.
Lead the people making the creative

Requirements

Left brain and right brain, both switched on. You can pitch a concept that makes the room laugh, then explain in plain numbers why it beat the control. One without the other doesn't work here.
An endless well of ideas. You have more concepts than you'll ever get to make, and it doesn't bother you to cut the weak ones. You know a good idea is worth nothing until it's scaling efficiently in our accounts.
Fluent in creative analytics and paid KPIs. Hook rate, hold rate, thumbstop, CTR, CPA, ROAS, MER, nCAC, incrementality, and especially spend as a signal. You know which ones matter for which decision, and you know when the platform's numbers are probably lying to you.
Meta-native. You know Meta creative best practices inside and out and when to call “ BS” on them: what works in feed vs. Reels vs. Stories, how to structure a first 3 seconds, how to build creative for Advantage+ and broad targeting, how to keep a winner alive. Familiarity with YouTube, CTV, TikTok, AppLovin, and linear TV creative is a big plus.
A player/coach. You've managed people, agencies, or both, and you're still producing great work yourself. You give feedback that improves the ad and the person making it.
Gritty. You get things made. Sourcing talent, shot-listing, directing on set, shooting a hook test on your phone, chasing an editor for a cut, whatever it takes to get the test live this week instead of next.
Funny, with range. You can write in Shinesty's voice, and you can write in a creator's voice for a UGC script without it sounding like a brand wearing a costume. You know the difference between funny and funny-that-sells.
A clear communicator. You brief agencies cleanly, give producers direction they can act on, and report to leadership without burying the point.
Experienced. Typically 5+ years in paid creative strategy, growth creative, or performance marketing for a DTC or e-commerce brand, with real spend behind your work. Managing agencies and/or direct reports for at least some of that.

Preferred

Familiarity with YouTube, CTV, TikTok, AppLovin, and linear TV creative is a big plus.

Benefits

Hybrid schedule, majority of days in office (we have spaces in both Boulder and Denver).
Relocation assistance offered if you’re not already local.
Laptop plus whatever other equipment you need
Access to any AI or other creative platforms that will make you better at your job
Medical, dental, and vision insurance
Flexible PTO: no accrual, take what you need
Flexible working hours: get your work done and generate results
Dog-friendly office
Discounted and occasionally free products from Shinesty.com
Work with a insanely smart, motivated, creative, and fun group of people

Shinesty

4.5 Glassdoor

Shinesty was created for one reason and one reason only: to force the world to take itself less seriously. We create premium, dangerously comfortable clothing and sell it with a laugh. Our mother's aren't always proud but the millions of people we've entertained over the years are. Come on in, water is warm.

Founded in 2014

Boulder, Colorado, USA

80 employees (16 in marketing)

shinesty.com

84% recommend to a friend

93% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all Shinesty salaries

Marketing Team

Marketing Team Size

7 (9% of company)

Median Tenure

7.4 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$7.9M

Last Raise

$2.5M

Series A, 6 years ago

Funding History

Jun 2020
Series A
Jul 2019
Series A • $2.5M
May 2017
Seed • $3.4M

Traffic Signals

Monthly Visitors

475.1K

Monthly Google Ads Budget

$25.7K

Traffic Source Mix

22.9%

Direct

62.1%

Referral

4.3%

Social

9.1%

Paid

1.5%

Headcount Trend

Current headcount: ~81

Recent News

SHINESTY RELEASES BIGGEST UNDERWEAR INNOVATION SINCE THE INVENTION OF THE FLY - INFLATABULGE™ PUMP UP BALL HAMMOCK® UNDERWEAR

Apr 1, 2025 • PR Newswire

People loved the effort this underwear company put into taking a freebie scrounger down a peg or two - The Poke

Feb 12, 2025 • The Poke

New commercials: Hulu Fox, Old Navy, OluKai Mike Coots, Bank of America, Shinesty

Mar 15, 2024 • Ad Age

Links

shinesty.com

X (Twitter)

Crunchbase

Responsibilities

Own the creative roadmap
- Set and prioritize the paid creative pipeline: which products, angles, formats, and hooks get made, in what order, and why.
- Concept new ads from scratch, from big campaign ideas to quick iPhone hook tests, and write scripts and copy in Shinesty's voice.
- Build a real testing system: hypotheses, variables, volume, and a cadence that keeps fresh creative hitting the account and scaling.
Read the numbers and act on them
- Live in creative analytics. Know which ads are scaling and why, which are fading, and what to do about both.
- Diagnose underperformers at the component level (hook, body, offer, format, landing page match) and fix them rather than just pulling them.
- Turn winners into families: iterate on what's working with new hooks, cuts, lengths, formats, and angles before they fatigue.
- Report clearly on what shipped, what worked, what didn't, and what's next. Our attribution runs through Northbeam and our own dashboards, not the Meta ads manager's opinion of itself.
Lead the people making the creative

Requirements

Left brain and right brain, both switched on. You can pitch a concept that makes the room laugh, then explain in plain numbers why it beat the control. One without the other doesn't work here.
An endless well of ideas. You have more concepts than you'll ever get to make, and it doesn't bother you to cut the weak ones. You know a good idea is worth nothing until it's scaling efficiently in our accounts.
Fluent in creative analytics and paid KPIs. Hook rate, hold rate, thumbstop, CTR, CPA, ROAS, MER, nCAC, incrementality, and especially spend as a signal. You know which ones matter for which decision, and you know when the platform's numbers are probably lying to you.
Meta-native. You know Meta creative best practices inside and out and when to call “ BS” on them: what works in feed vs. Reels vs. Stories, how to structure a first 3 seconds, how to build creative for Advantage+ and broad targeting, how to keep a winner alive. Familiarity with YouTube, CTV, TikTok, AppLovin, and linear TV creative is a big plus.
A player/coach. You've managed people, agencies, or both, and you're still producing great work yourself. You give feedback that improves the ad and the person making it.
Gritty. You get things made. Sourcing talent, shot-listing, directing on set, shooting a hook test on your phone, chasing an editor for a cut, whatever it takes to get the test live this week instead of next.
Funny, with range. You can write in Shinesty's voice, and you can write in a creator's voice for a UGC script without it sounding like a brand wearing a costume. You know the difference between funny and funny-that-sells.
A clear communicator. You brief agencies cleanly, give producers direction they can act on, and report to leadership without burying the point.
Experienced. Typically 5+ years in paid creative strategy, growth creative, or performance marketing for a DTC or e-commerce brand, with real spend behind your work. Managing agencies and/or direct reports for at least some of that.

Preferred

Familiarity with YouTube, CTV, TikTok, AppLovin, and linear TV creative is a big plus.

Benefits

Hybrid schedule, majority of days in office (we have spaces in both Boulder and Denver).
Relocation assistance offered if you’re not already local.
Laptop plus whatever other equipment you need
Access to any AI or other creative platforms that will make you better at your job
Medical, dental, and vision insurance
Flexible PTO: no accrual, take what you need
Flexible working hours: get your work done and generate results
Dog-friendly office
Discounted and occasionally free products from Shinesty.com
Work with a insanely smart, motivated, creative, and fun group of people