Own and manage North American trade communications programs across advisor channels, turning business goals into engaging, multi-channel campaigns and governance that drive engagement, quality leads, and revenue.

Lead strategy, calendars, and governance across advisor-facing communications.
Collaborate with Sales, Partnerships, and Creative teams to optimize multi-channel campaigns.

Job Description

Responsibilities

Develop and execute North American trade communication strategies, messaging frameworks, and communication calendars.
Establish communication governance, priorities, standards, and best practices across advisor-facing channels.
Translate business objectives into compelling advisor-facing messaging, campaign briefs, content, and sales enablement materials.
Lead B2B lifecycle marketing and communication initiatives that drive engagement, lead quality, pipeline growth, and revenue.
Manage advisor-facing communications, including newsletters, resource guides, email campaigns, social communities, portals, training platforms, events, and partner communications.
Support Sales and Partnership teams with advisor-ready assets, tools, and communications that reinforce Collette's value proposition.
Manage trade organization partnerships, sponsorships, industry events, activations, and related communication deliverables.
Collaborate with internal stakeholders, Project Management, and Creative teams to ensure effective and timely campaign execution.
Monitor communication performance, advisor feedback, and industry trends to optimize messaging, channel effectiveness, and engagement.
Support additional advisor-focused initiatives and other duties as assigned.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or a related field.
5–10+ years of experience in communications, marketing, content strategy, PR, sales enablement, channel marketing, or related disciplines.
Strong knowledge of strategic communications, B2B marketing, lifecycle marketing, sales enablement, and audience engagement strategies.
Experience communicating with travel advisors, host agencies, consortia, trade partners, or other B2B audiences; travel industry experience preferred.
Excellent writing, editing, storytelling, message development, and presentation skills.
Proven ability to develop communication strategies, manage content programs, and execute multi-channel campaigns.
Strong project management, organizational, and stakeholder management skills with the ability to balance competing priorities.
Experience with CRM systems, marketing automation platforms, analytics tools, digital marketing channels, and AI-enabled technologies.
Strong analytical, problem-solving, and decision-making skills with the ability to leverage data and insights to drive continuous improvement.
Ability to build relationships, influence cross-functional teams, and collaborate effectively with internal and external partners.

Preferred

Travel industry experience preferred.

Benefits

Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving
Time Off: Generous PTO, paid holidays, and your birthday!
Volunteer Time: Paid hours to give back to causes you care about
Financial Security: 401(k) with company match
Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program
Career Growth: Tuition reimbursement to help you level up your skills
Exclusive travel discounts, incentives and more!

COLLETTE TRAVEL SERVICE INC

Book a tour from our amazing collection of destinations worldwide. We handle all the details while you enjoy the experience.

Barnwell, South Carolina, USA

6 employees (2 in marketing)

www.gocollette.com

Traffic Signals

Monthly Visitors

390.9K

Monthly Google Ads Budget

$64.3K

Traffic Source Mix

44.9%

Direct

43.2%

Referral

9.8%

Social

0.9%

Paid

1.1%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Develop and execute North American trade communication strategies, messaging frameworks, and communication calendars.
Establish communication governance, priorities, standards, and best practices across advisor-facing channels.
Translate business objectives into compelling advisor-facing messaging, campaign briefs, content, and sales enablement materials.
Lead B2B lifecycle marketing and communication initiatives that drive engagement, lead quality, pipeline growth, and revenue.
Manage advisor-facing communications, including newsletters, resource guides, email campaigns, social communities, portals, training platforms, events, and partner communications.
Support Sales and Partnership teams with advisor-ready assets, tools, and communications that reinforce Collette's value proposition.
Manage trade organization partnerships, sponsorships, industry events, activations, and related communication deliverables.
Collaborate with internal stakeholders, Project Management, and Creative teams to ensure effective and timely campaign execution.
Monitor communication performance, advisor feedback, and industry trends to optimize messaging, channel effectiveness, and engagement.
Support additional advisor-focused initiatives and other duties as assigned.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or a related field.
5–10+ years of experience in communications, marketing, content strategy, PR, sales enablement, channel marketing, or related disciplines.
Strong knowledge of strategic communications, B2B marketing, lifecycle marketing, sales enablement, and audience engagement strategies.
Experience communicating with travel advisors, host agencies, consortia, trade partners, or other B2B audiences; travel industry experience preferred.
Excellent writing, editing, storytelling, message development, and presentation skills.
Proven ability to develop communication strategies, manage content programs, and execute multi-channel campaigns.
Strong project management, organizational, and stakeholder management skills with the ability to balance competing priorities.
Experience with CRM systems, marketing automation platforms, analytics tools, digital marketing channels, and AI-enabled technologies.
Strong analytical, problem-solving, and decision-making skills with the ability to leverage data and insights to drive continuous improvement.
Ability to build relationships, influence cross-functional teams, and collaborate effectively with internal and external partners.

Preferred

Travel industry experience preferred.

Benefits

Health & Wellness: Medical, Dental, and Vision coverage—plus a Peloton One Membership to keep you moving
Time Off: Generous PTO, paid holidays, and your birthday!
Volunteer Time: Paid hours to give back to causes you care about
Financial Security: 401(k) with company match
Family Support: Paid parental leave, paid bereavement leave and access to our Employee Assistance Program
Career Growth: Tuition reimbursement to help you level up your skills
Exclusive travel discounts, incentives and more!