Responsibilities

• Own hands-on campaign execution across Google Ads (Search, Performance Max, Display, YouTube) and Meta (Facebook/Instagram)
• Manage campaigns across TikTok and other emerging paid social platforms
• Build and manage campaign structures, audiences, bidding strategies, and budgets
• Serve as SSCW’s primary technical expert across paid media platforms
• Maintain strong campaign structure, naming conventions, and account organization
• Monitor daily performance across campaigns including Impression share, CPA, ROAS, CAC, CTR, CVR, and LTR/LTV contribution
• Continuously optimize campaigns through audience refinement, bidding adjustments, creative testing, and channel allocation
• Identify performance trends early and proactively recommend improvements
• Drive efficiency improvements and scaling opportunities
• Maintain strong pacing discipline and budget management

Requirements

• 7+ years paid media experience managing campaigns directly
• Deep hands-on expertise in Google Ads (Search required)
• Meta Ads (Facebook/Instagram required) and TikTok Ads (strongly preferred)
• Experience managing annual paid media budgets of seven or more figures
• Strong technical understanding of campaign structure, bidding strategies, and optimization levers
• Strong analytical mindset with comfort interpreting performance data and making optimization decisions
• Experience with conversion tracking, pixels, UTMs, and attribution fundamentals
• Familiarity working with customer data platforms (CDPs) or audience data integrations is a strong plus, but not required
• Demonstrated experience as a hands-on campaign operator, not just agency management
• Comfort working in a data-driven marketing environment leveraging first-party data and audience insights to improve performance

Preferred

• Familiarity with customer data platforms (CDPs) or audience data integrations is a strong plus, but not required
• B2C or multi-location retail experience is preferred

Benefits

• Medical / Dental / Vision coverage
• STD, LTD and Life Insurance Options
• 401(k) with company match
• Free unlimited car washes
• Paid vacation and sick time
• Company holidays
• Employee Assistance Program
• Tuition reimbursement
• Employee Referral Program