5 weeks ago
Marketing Manager
Independence Realty Trust
Tampa, FL (Hybrid)Full time
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Marketing Manager
Tampa, FL (Hybrid)
Salary Not AvailableSenior Level3+ years expFull time
Posted 5 weeks ago
Job Summary
Own and execute community marketing strategy across assigned markets, partnering with on-site teams to drive lead generation and occupancy. Own resources, campaigns, and AI-enabled tools; monitor performance, collaborate with Digital Marketing, travel for market insights, and support events.
- Own and execute community marketing strategy across assigned markets
- Partner with on-site teams to drive lead generation and occupancy
- Leverage AI-enabled tools and collaborate with Digital Marketing to optimize performance
Job Description
Responsibilities
- Community Marketing Strategy & Execution
- Serve as the primary marketing partner to on-site teams within their assigned markets, providing marketing strategy, tools, and campaign execution while helping ensure the total portfolio hits its performance goals.
- Develop the value proposition for each community and ensure it comes through consistently across its website and advertising.
- Equip on-site teams with the tools, campaigns, and resources they need for effective outreach and lead generation.
- Strategize and develop promotional marketing materials, including electronic and print media, leveraging AI and generative AI tools to improve the speed and quality of output.
- Budget & Performance Management
- Work within each community's marketing budget to drive lead generation and conversion performance against established metrics and goals.
- Monitor lead generation and conversion performance daily, and take action to course-correct when a community is not hitting its goals or expectations.
- Conduct ongoing audits of websites and advertising sources across their assigned markets to ensure accuracy, competitiveness, and performance.
- Digital & AI Collaboration
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of marketing experience in multifamily real estate.
- Experience with renovation projects and repositioning of a property highly preferred.
- Disciplined and process-driven, with strong project management skills to maintain consistent focus on key initiatives and performance metrics.
- Excellent analytical and problem-solving skills.
- Proactive, self-directed, and highly motivated.
- Strong interpersonal, oral, and written communication skills, with the ability to collaborate with department leaders and on-site teams.
- Ability to set and meet goals and consistently meet deadlines.
- Ability to maintain flexibility and creativity across a variety of situations.
- Knowledge of social media platforms, including but not limited to Facebook, Instagram, LinkedIn, YouTube, and Google.
Benefits
- We Offer:
- Competitive Compensation Package
- Bonus Opportunities
- Stock Awards
- Paid Holidays and Paid Time Off
- BCBS PPO Health Insurance
- 401k with 4% match
Independence Realty Trust
3.8 Glassdoor
Independence Realty Trust ("IRT") (NYSE MKT: IRT) is a publicly traded real estate investment trust (REIT) which owns and manages communities containing more than 38,000 apartment homes in the Southeast and Midwest regions of the United States. It is headquartered in Philadelphia, PA and Chicago, IL with over 900 employees nationally.We strive to provide our residents with the best place to live and our employees the best place to work, which is inherent in our company’s beliefs.
Founded in 2009
Philadelphia, Pennsylvania, USA
284 employees (46 in marketing)
69% recommend to a friend
77% CEO approval
Marketing Team
Marketing Team Size
46 (16% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.7B
Last Raise
$250M
Post IPO Debt, 1 years ago
Funding History
- Jan 2025Post IPO Debt • $250M
- Sep 2024Post IPO Equity • $227.1M
- Aug 2024Post IPO Debt • $150M
Traffic Signals
Monthly Visitors
82.8K
Monthly Google Ads Budget
$115.9K
Traffic Source Mix
Search
50.5%
Direct
38.6%
Referral
9.4%
Social
0.3%
Paid
1.1%
Headcount Trend
Current headcount: ~285
Recent News
Links
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