Own multi-channel ABM programs for strategic enterprise accounts, aligning sales and marketing with executive-level engagements and measurable pipeline impact.

Account-based Growth: Lead 1:1 ABM campaigns, multi-touch plays, and executive briefings to influence CIOs, CISOs, and engineering leaders.
Delivery & Measurement: Architect end-to-end ABM delivery from strategy to optimization and maintain dashboards and cadence for executives.
Collaboration & Compliance: Coordinate with global campaigns, product marketing, and regional teams while localizing plays for high-tech buyers.

Job Description

Responsibilities

Design and implement 1:1 ABM programs aligned to target accounts and buying groups
Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees
Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers
Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation
Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels

Responsibilities

Design and implement 1:1 ABM programs aligned to target accounts and buying groups
Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines
Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees
Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail
Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays
Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers
Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement
Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines
Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation
Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels