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Marketing jobs

1 marketing jobs

4 days ago

Social Media Coordinator (DOW# 59975)

State of New Mexico

Santa Fe, NM (Unknown)Full time$27/hr – $41/hr

Marketing jobs in the US

State of New Mexico

Social Media Coordinator (DOW# 59975)

Santa Fe, NM (Unknown)

$27/hr – $41/hrMid Level5+ years expFull time

Posted 4 days ago

Job Summary

Own the department's external communications by planning and executing integrated marketing and social media strategies, ensuring on-brand, accessible content across platforms, and collaborating with program staff to tailor campaigns for key events.

Lead audience research and performance analysis to guide outreach
Coordinate cross-functional content delivery during campaigns and public initiatives

Job Description

Responsibilities

Plans, implements comprehensive marketing and social media strategies, encompassing publicity, promotion, advertising, and digital outreach to broaden the Department's public visibility and advance its educational and conservation initiatives.
Ensures clarity, accessibility, and a consistent agency voice across all digital platforms, contributing to and informing decisions related to titles, layout, and overall content creation in a manner that accurately reflects the Department's mission, values, and established branding standards.
Coordinates the strategic distribution of digital content across all platforms to ensure consistent and on-brand messaging, monitors social media and publication performance on an ongoing basis, identifies underperforming assets, and responds to public questions.
Collaborates with supervisory staff to conduct comprehensive market and audience research that informs strategic communications planning and decision-making, evaluates digital performance metrics on a regular basis, and provides data-driven projections and recommendations for public engagement and outreach support.
Works closely with biologists, conservation officers, and program staff to develop platform-specific strategies, support coordinated campaign planning, and ensure the timely, accurate, and effective delivery of information and messaging during key departmental events, public information and initiatives.

Requirements

Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers.
Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience.
Pre-employment background investigation is required and is conditional pending results.
Must possess and maintain a valid Driver's License.
Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification as a condition of continued employment.

Salaries

Posted range

$27/hr – $41/hr

Taken straight from the job posting.

See all State of New Mexico salaries

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Responsibilities

Plans, implements comprehensive marketing and social media strategies, encompassing publicity, promotion, advertising, and digital outreach to broaden the Department's public visibility and advance its educational and conservation initiatives.
Ensures clarity, accessibility, and a consistent agency voice across all digital platforms, contributing to and informing decisions related to titles, layout, and overall content creation in a manner that accurately reflects the Department's mission, values, and established branding standards.
Coordinates the strategic distribution of digital content across all platforms to ensure consistent and on-brand messaging, monitors social media and publication performance on an ongoing basis, identifies underperforming assets, and responds to public questions.
Collaborates with supervisory staff to conduct comprehensive market and audience research that informs strategic communications planning and decision-making, evaluates digital performance metrics on a regular basis, and provides data-driven projections and recommendations for public engagement and outreach support.
Works closely with biologists, conservation officers, and program staff to develop platform-specific strategies, support coordinated campaign planning, and ensure the timely, accurate, and effective delivery of information and messaging during key departmental events, public information and initiatives.

Requirements

Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers.
Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience.
Pre-employment background investigation is required and is conditional pending results.
Must possess and maintain a valid Driver's License.
Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification as a condition of continued employment.