4 weeks ago
VP of Marketing
Prolific
USA (Remote)Full time$180K/yr – $230K/yr
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VP of Marketing
USA (Remote)
$180K/yr – $230K/yrSenior Level7+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own PMM at Prolific: shape positioning, drive a repeatable launch framework, and enable sales with messaging that decodes a complex B2B product for multiple buyer types.
- Lead a 3-person PMM team and drive craft across positioning, launches, and sales enablement.
- Own product messaging architecture and cross-functional collaboration with Product and Sales to land with buyers.
- Translate market signals and competitive intel into go-to-market bets and a scalable launch process.
Job Description
Responsibilities
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
- Own Prolific's product positioning and messaging architecture – the foundational narratives that vertical teams and sales build on
- Build and run the product launch framework: the process, the templates, the cross-functional coordination that makes launches predictable and effective
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
- Work directly with Sales leadership to understand what's landing in deals, what's not, and translate that into better narratives and sales enablement materials
- Conduct and synthesise market, competitive, and customer research to inform product strategy and go-to-market decisions
- Set the standard for PMM craft at Prolific – how we write, how we launch, how we measure impact
Requirements
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
- Experience building PMM as a function – not just executing within an established playbook
- Proven ability to translate complex, technical products into positioning that lands with different buyer types
- Strong stakeholder management across Product, Sales, and executive teams – you know how to influence without authority and build trust with technical and commercial leaders
- Track record of shipping launches that moved business metrics, not just "got out the door"
- Excellent writing and synthesis skills – you can take messy inputs and produce clear, compelling outputs
- Experience in product marketing or solutions marketing for complex B2B products, marketplaces, or platform businesses - ideally with multi-stakeholder buyer journeys
Benefits
- Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture.
- Our compensation packages for eligible roles include base salary, equity, and benefits.
- Many roles also include the opportunity to earn a cash variable element, such as a bonus or commission.
Prolific
Prolific is a technology company building the biggest pool of quality human data in the world—and the ultimate platform to access it.Over 35,000 AI developers, researchers, and organizations use Prolific to gather data from real, engaged participants—with a new study launched every 2 minutes.Prolific has been ranked among the fastest-growing businesses in the Financial Times 1000 in 2025 & 2024 and the Deloitte Technology Fast 50 in 2023.
Traffic Signals
Monthly Visitors
14M
Monthly Google Ads Budget
$24
Traffic Source Mix
Search
12.2%
Direct
54.5%
Referral
5.2%
Social
0.6%
Paid
0.1%
Headcount Trend
Current headcount: ~762
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$33.5M
Last Raise
$32.3M
Series A, 3 years ago
Funding History
- Jul 2023Series A • $32.3M
- Dec 2019Seed • $1.2M