Haemonetics

Manager, Product Marketing

Chicago, IL (On-site)

$104K/yr – $176K/yrManager4+ years expFull time

Posted 6 days ago

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Job Summary

Own downstream marketing strategy and commercial content for the IVT franchise, lead launch planning, field feedback, and regional adaptation to drive compelling downstream messaging.

Oversee content strategy and enablement across regions
Collaborate with Product Management to translate clinical data into market-ready messaging

Job Description

Responsibilities

Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
Maintain effective relations with both internal and external customers.

Requirements

Bachelor’s Degree B.S.
4+ years Product marketing or downstream marketing experience in medical device Required
Other Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes Required
Other Prior people management experience with a record of developing high-performing marketing talent Required
Other Experience marketing interventional cardiology, vascular, or structural heart products Preferred
Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging Proficient
Proficiency in launch planning and cross-functional program management Proficient
Experience building and managing agency relationships and marketing budgets Proficient
Competitive intelligence development and sales enablement content creation Proficient
Strong executive communication and presentation skills Proficient

Preferred

Experience marketing interventional cardiology, vascular, or structural heart products Preferred

Benefits

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.
Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting.

Haemonetics

4.2 Glassdoor

Haemonetics (NYSE: HAE) is a global healthcare company dedicated to providing a suite of innovative medical products and solutions for customers, to help them improve patient care and reduce the cost of healthcare. Our technology addresses important medical markets: blood and plasma component collection, the surgical suite, and hospital transfusion services. To learn more about Haemonetics, visit www.haemonetics.com.

Founded in 1971

Boston, Massachusetts, USA

2.5K employees (68 in marketing)

www.haemonetics.com

88% recommend to a friend

78% CEO approval

Traffic Signals

Monthly Visitors

39.8K

Monthly Google Ads Budget

$29

Traffic Source Mix

48.4%

Direct

37.8%

Referral

9.6%

Social

1.7%

Paid

2.2%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size

57 (2% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.7B

Last Raise

$600M

Post IPO Debt, 2 years ago

Funding History

May 2024
Post IPO Debt • $600M
Mar 2021
Post IPO Equity • $435M
May 2019
Post IPO Equity • $10M

Recent News

Haemonetics price target raised to $90 from $75 at BofA

Dec 8, 2025 • TipRanks

BofA Securities Maintains Haemonetics(HAE.US) With Hold Rating, Raises Target Price to $90

Dec 8, 2025 • 富途牛牛

Haemonetics (HAE): Reassessing Valuation After a 55% Three-Month Share Price Surge

Dec 8, 2025 • simplywall.st

Responsibilities

Own downstream marketing strategy and commercial content for the IVT franchise, ensuring alignment with upstream product management, clinical marketing, and commercial priorities across regions.
Create and execute differentiated promotional and educational content and programs for the IVT franchise, optimizing channel mix across sales tools, events, and paid and owned media.
Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
Monitor IVT product performance and gather field and customer feedback, partnering with Product Management on product improvements while ensuring regulatory compliance.
Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
Lead voice of sales program for IVT, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs; translate insights into actionable marketing improvements.
Partner closely with Product Management to ensure commercial readiness at every stage of the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into compelling downstream messaging and field-ready content.
Partner with international commercial and marketing teams to adapt IVT core content and messaging for regional market requirements and support regional go-to-market execution.
Maintain effective relations with both internal and external customers.

Requirements

Bachelor’s Degree B.S.
4+ years Product marketing or downstream marketing experience in medical device Required
Other Demonstrated track record of leading product launches in a regulated environment, including content development and Agile/MLR review processes Required
Other Prior people management experience with a record of developing high-performing marketing talent Required
Other Experience marketing interventional cardiology, vascular, or structural heart products Preferred
Strong commercial storytelling skills; ability to translate complex clinical data into crisp, field-ready messaging Proficient
Proficiency in launch planning and cross-functional program management Proficient
Experience building and managing agency relationships and marketing budgets Proficient
Competitive intelligence development and sales enablement content creation Proficient
Strong executive communication and presentation skills Proficient

Preferred

Experience marketing interventional cardiology, vascular, or structural heart products Preferred

Benefits

In addition to compensation, the Company offers a competitive suite of benefits to its employees, including without limitation, a 401(k) with up to a 6% employer match and no vesting period, an employee stock purchase plan, “flexible time off” for salaried employees and, for hourly employees, accrual of three to five weeks’ vacation annually (based on tenure), accrual of up to 64 hours (annually) of paid sick time, paid and/or floating holidays, parental leave, short- and long-term disability insurance, tuition reimbursement, and/or health and welfare benefits.
Depending on your location, you may be eligible for more detailed information related to the compensation and benefits related to this job posting.