4 months ago
Director of Lifecycle Marketing
Symple Lending
Tampa, FL (On-site)Full time
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Director of Lifecycle Marketing
Tampa, FL (On-site)
Salary Not AvailableDirector/ExecutiveFull time
Posted 4 months ago
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Job Summary
Drive end-to-end lifecycle ownership for email, SMS, and voice in a regulated consumer lending context to improve deliverability, compliance, and performance.
- Own email, SMS, and voice lifecycle channels end to end
- Must-have: 7–10 years in lifecycle marketing with at least 3 in a leadership role
- Standout: Regulated environment experience with TCPA, CAN-SPAM, consent management
Job Description
Responsibilities
- Own email, SMS, and voice lifecycle channels end to end
- Manage deliverability and domain architecture: domain reputation, IP management, authentication protocols, carrier-level monitoring
- Design segmentation, sequencing, and personalization strategies tied to downstream conversion performance
- Own compliance across all lifecycle channels including TCPA, CAN-SPAM, state-level regulations, consent management, and suppression handling
- Build and manage a production team for campaign execution
- Partner with remote martech development resources to scope and implement infrastructure changes
- Coordinate with the Brand Systems Lead on email and SMS creative standards
- Coordinate with the Senior Media Buyer on lead handoff timing and contact strategy
- Participate in weekly cross-functional performance review
- Complete a full infrastructure audit: every email domain, sending IP, flow, sequence, SMS number, and voice program. Deliver a state-of-lifecycle document with a prioritized problem list.
Requirements
- 7 to 10 years in lifecycle marketing or CRM with at least 3 in a leadership role
- Hands-on expertise with enterprise email platforms, deliverability diagnostics, domain architecture, and authentication protocols
- Experience in lead gen, DTC, or high-volume consumer marketing. Regulated industry experience strongly preferred
- Ability to personally diagnose infrastructure and deliverability problems, not just direct a team to do so
- Experience building or restructuring a lifecycle marketing team
- This is a regulated environment. TCPA, CAN-SPAM, state-level contact regulations, consent management, and suppression handling are part of the daily operating reality. Getting this wrong is not just a deliverability problem, it is a legal exposure problem.
Preferred
- Experience with outbound voice and dialer systems in a marketing context
- Background operating lifecycle programs within financial services or lending with knowledge of relevant compliance constraints
- Experience partnering with remote martech or engineering resources to scope and ship infrastructure changes
- Familiarity with analytics and attribution platforms at the query or dashboard level
- SMS strategy experience including carrier filtering dynamics and copy optimization within compliance constraints
Symple Lending
Symple Lending is an innovative fintech company that delivers sustainable solutions to consumers at various milestones in their lives. Financial freedom is the ultimate destination, but the road to get there is a long and winding one, marred with uneven pavement and unexpected detours. Our customers know that when they face a last-minute surprise, we can provide a fast injection of capital to help them keep moving along life’s journey.
Traffic Signals
Monthly Visitors
96.9K
Monthly Google Ads Budget
$74
Traffic Source Mix
Search
30.3%
Direct
54.6%
Referral
11.9%
Social
2.6%
Paid
0.6%
Headcount Trend
Current headcount: ~108