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Apartment List logo
5 days ago

Senior Associate, Performance Marketing

Apartment List

USA (On-site)Full time$98K/yr – $151K/yr
Apartment List logo
5 days ago

Senior Associate, Performance Marketing

Apartment List

USA (Remote)Full time$98K/yr – $151K/yr
Apartment List logo
5 days ago

Senior Analyst, Growth & Marketing Analytics

Apartment List

USA (Remote)Full time$112K/yr – $160K/yr
Apartment List logo
3 weeks ago

Director, Lifecycle Marketing

Apartment List

USA (Remote)Full time$135K/yr – $235K/yr
Apartment List logo
2 months ago

TikTok Content Creator

Apartment List

USA (Remote)Contract
Apartment List logo
6 months ago

Local Content Creator & Coordinator — Nashville

Apartment List

Nashville, TN (On-site)Contract

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6 jobs
Apartment List logo

Senior Associate, Performance Marketing

Apartment List

USA (On-site)

$98K/yr - $151K/yrIn-houseFull-timeSenior level3+ years exp.
5 days ago
Apartment List logo

Senior Associate, Performance Marketing

Apartment List

USA (Remote)

$98K/yr - $151K/yrIn-houseFull-timeSenior level3+ years exp.
5 days ago
Apartment List logo

Senior Analyst, Growth & Marketing Analytics

Apartment List

USA (Remote)

$112K/yr - $160K/yrIn-houseFull-timeSenior level3+ years exp.
5 days ago
Apartment List logo

Director, Lifecycle Marketing

Apartment List

USA (Remote)

$135K/yr - $235K/yrIn-houseFull-timeDirector/executive9+ years exp.
3 weeks ago
Apartment List logo

TikTok Content Creator

Apartment List

USA (Remote)

$74K/yr - $105K/yr (Est.)In-houseContractMid level2+ years exp.
2 months ago
Apartment List logo

Local Content Creator & Coordinator — Nashville

Apartment List

Nashville, TN (On-site)

In-houseContractMid level2+ years exp.
6 months ago
Apartment List logo
Apartment List

Senior Associate, Performance Marketing

USA (On-site)

$98K/yr – $151K/yrSenior Level3+ years expFull time

Posted 5 days ago

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Job Summary

Own and optimize paid search campaigns to drive renter acquisition and ROAS, collaborating cross-functionally to surface opportunities and share best practices.

  • Manage Google Ads and Microsoft Ads campaigns end-to-end with accountability for outcomes
  • Develop insights from performance data and share actionable recommendations

Job Description

Responsibilities

  • Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS
  • Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
  • Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
  • Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels.
  • Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
  • Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
  • Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
  • Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
  • Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance
  • Document paid search learnings and testing outcomes to elevate our collective performance

Requirements

  • 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM
  • Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end. Owning outcomes, driving tests, and delivering results with genuine accountability for the program.
  • Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage
  • Experience in developing and scaling new search campaigns and keyword strategies
  • Excellent communication and project management skills
  • Ability to collaborate effectively with diverse teams

Preferred

  • Experience with Google Tag Manager, and conversion tracking
  • Familiarity with other search platforms (Apple Search Ads)
  • Experience with automated bidding strategies and machine learning optimization
  • Familiarity with the real estate tech, marketplace, or tech industry
Apartment List logo

Apartment List

4.3 Glassdoor

At Apartment List, renting is personal. We're a company built by renters for renters, dedicated to finding renters a home they love for the value they deserve. With over 6 million rental units on our platform, our technology instantly matches renters to curated apartments to create a highly personalized, guided, and stress-free rental search experience.

Founded in 2009
San Francisco, California, USA
498 employees (38 in marketing)
www.apartmentlist.com
89% recommend to a friend
90% CEO approval

Salaries

Posted range

$98K/yr – $151K/yr

Taken straight from the job posting.

See all Apartment List salaries

Marketing Team

Marketing Team Size
30 (6% of company)
Median Career Experience
9.5 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
2

People

Marketing Leadership

Janette Andrawes
Janette Andrawes
VP of Marketing
At the company for 3 years 8 months
Megann Sept
Megann Sept
Director of Marketing—Brand & Innovation
At the company for 3 years 2 months
Darcy Ray
Darcy Ray
Director, Performance Marketing
At the company for 3 years 4 months
Riley Tendler, M.S.
Riley Tendler, M.S.
Senior Product Marketing Manager
At the company for 1 year 2 months

Funding

Total Funding
$169M
Last Raise
$60M
Series D, 5 years ago

Funding History

  • Dec 2020
    Series D • $60M
  • Jan 2018
    Series C • $50M
  • Nov 2016
    Series B • $30M

Traffic Signals

Monthly Visitors
5.2M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
59.4%
Direct
36.1%
Referral
2.9%
Social
0.5%
Paid
0.9%

Headcount Trend

Current headcount: ~498

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Links

www.apartmentlist.comLinkedInX (Twitter)Crunchbase