3 days ago
Manager, Growth & Retention Strategy
Buffalo Sabres
Buffalo, NY (On-site)Full time$75K/yr – $80K/yr
Marketing jobs
2 marketing jobs
Marketing jobs in the US
Marketing jobs in the US
Manager, Growth & Retention Strategy
Buffalo, NY (On-site)
$75K/yr – $80K/yrManager5+ years expFull time
Posted 3 days ago
Job Summary
Own and evolve the CRM, data strategy, and performance marketing analytics across B2C and B2B; lead cross-functional initiatives to optimize campaigns, segmentation, and customer journeys.
- Lead data integrity, KPI reporting, and executive insights.
- Develop lead scoring and retention models.
- Coach a diverse team while partnering with sales, marketing, and partnerships.
Job Description
Responsibilities
- Oversee data integrity, hygiene, and integration across sales, marketing, and partnership platforms
- Standardize campaign tracking and performance marketing metrics through KPI development and reporting
- Assist with marketing automation efforts for email and digital advertising campaigns
- Collaborate with sales and marketing teams to develop effective customer journeys
- Own and evolve the organization’s CRM and pipeline strategy across B2C and B2B verticals
- Partner with ticketing, marketing, and partnerships to align strategies and resourcing with broader organizational goals
- Develop ticket holder retention models to identify at-risk accounts
- Create lead scoring models to identify new business opportunities
- Assess the impact of campaign efforts and present learnings to department leaders
- Deliver regular executive-level insights on key audience segments and overall database health
Requirements
- Bachelor’s degree in Business, Marketing, Information Systems, or a related field; Master’s degree a plus
- 5+ years of CRM, database marketing, or marketing automation experience, ideally in sports, entertainment, or e-commerce.
- Deep knowledge of CRM providers (Microsoft Dynamics, Salesforce, KORE/Two Circles, etc.) and customer data platforms (Agilitek, Leap, KORE/Two Circles, etc.)
- Strong understanding of audience segmentation, customer lifecycles, and personalization
- Proven experience leveraging data warehouses (Microsoft SQL Server, AWS Redshift, Snowflake, etc.) to drive sales and marketing strategies
- High proficiency with Microsoft Office suite, including Microsoft Excel, Microsoft PowerPoint, etc.
Preferred
- Advanced analytical skills, including querying or programming languages (SQL, R, Python) and the ability to create and implement effective statistical or ML models
- Previous experience with business intelligence and data visualization tools (Tableau preferred)
- Previous experience managing people a plus
- Ability to work non-traditional hours, including nights and weekends as needed
Benefits
- Medical Plans: Comprehensive and affordable medical plans; supplemental vision care, dental care, life insurance coverage, fully paid, short and long-term disability and life insurance coverage.
- Investments: 401(k) with employer matching; annual discretionary defined employer contributions
- Paid Time Off: Vacation, Sick, Volunteer and Diversity days
- Sabres Experience: (up to 4) Comp tickets to Buffalo Sabres, Buffalo Bandits, Rochester Americans when available
- Wellness: Annual Health & Wellness fair, monthly wellness initiatives including but not limited to lunch & learns, fitness classes and challenges.
- Sabres Family: many annual social events for employees and their families to enjoy, including various holiday parties and activities. DEI committee with annual initiatives, ERG (Employee Resource Groups), Community Volunteer opportunities and more.
Buffalo Sabres
Welcome to the official LinkedIn of the Buffalo Sabres.For ticket inquiries, call 888-GO-SABRES or visit bufsabres.co/ContactUsFor a listing of available employment opportunities, please visit https://www.teamworkonline.com/.The Buffalo Sabres is a professional ice hockey team based in Buffalo, New York. The team is a member of the Northeast Division of the Eastern Conference of the National Hockey League (NHL). The Sabres joined the NHL in the 1970-71 season.
Salaries
Posted range
$75K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
81 (20% of company)
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Google Ads Budget
$225.3K
Headcount Trend
Current headcount: ~413
News about Buffalo Sabres
Links
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