5 weeks ago
Area Marketing Manager, Digital Strategy
Specialized Dental Partners
Franklin, TN (On-site)Full time
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Area Marketing Manager, Digital Strategy
Franklin, TN (On-site)
Salary Not AvailableMid Level5+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own and scale multi-location dental practice digital presence across websites, local SEO, and vendor-powered improvements, while aligning practice-level execution with enterprise brand strategy.
- Own website performance and SEO to drive visibility and conversions across practices.
- Standardize digital processes, vendor management, and reporting to enable scalable, consistent local activation.
- Partner with Enterprise Digital Marketing to translate brand initiatives into on-site experiences and actionable insights.
Job Description
Responsibilities
- Own performance, usability, and consistency of practice websites across the network
- Lead improvements in SEO, site structure, content quality, and conversion optimization
- Identify gaps in digital visibility and prioritize enhancements across practices
- Manage website updates, rebuilds, and ongoing optimization in partnership with vendors
- Serve as the internal subject matter expert for websites, local SEO, and digital visibility
- Serve as a reliable additional resource for practices when needs exceed local capacity, though focus will be on digital activities and presence
- Evaluate opportunities, identify need for additional (digital) marketing support. Support implementation of digital campaigns at the practice level, ensuring consistency across channels
- Develop tools, resources, and training to strengthen digital knowledge at the practice level
- Optimize the marketing tech stack supporting practice marketing execution
- Develop scalable processes for website updates, content management, and digital support
Requirements
- 5+ years of marketing experience with a strong digital and multi-location focus
- Experience in dental, healthcare, DSO, or similar multi-unit environments preferred
- Demonstrated ownership of websites, SEO, and digital performance initiative
- Experience managing vendors and driving accountability
- Strong understanding of marketing systems, CMS platforms, and analytics tools
- Ability to balance strategy with hands-on execution
- Experience supporting local teams, field marketing, or distributed environments
- Strong analytical and communication skills
Specialized Dental Partners
We build brighter futures for dental practices by strengthening and streamlining operations, so specialists and their teams can focus on delivering what they do best—superior patient care.
Traffic Signals
Monthly Visitors
19K
Monthly Google Ads Budget
$41
Traffic Source Mix
Search
30.3%
Direct
46%
Referral
6.4%
Social
15.6%
Paid
1.5%
Headcount Trend
Current headcount: ~174
Marketing Team
Marketing Team Size
12 (7% of company)
Median Career Experience
5 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1
