Own and scale a data-driven B2B marketing function that shapes GTM for health plans and employers, driving multi-channel demand, ABM for strategic accounts, and close alignment with Sales and executive stakeholders.

Growth Infrastructure: Define KPIs, dashboards, and ROI tracking to guide GTM investments.
Demand Gen & ABM: Build multi-channel programs and ABM for strategic accounts, optimize MQL/SQL flow and attribution.
Sales Enablement & Executive Messaging: Create enablement tools and ROI-focused content to influence executive buyers and align with Sales, CS, and Growth Ops.

Job Description

Responsibilities

Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
Segment target audiences (e.g., national/regional health plans, self-insured employers, TPAs, brokers, consultants) and tailor go-to-market strategies accordingly
Establish positioning and messaging that clearly articulates clinical, financial, and experiential value
Establish and leverage marketing analytics to track marketing initiative ROI and make data-driven adjustments to GTM strategies
Build and scale multi-channel demand generation programs (digital, ABM, events, broker channels, partnerships)
Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attribution
Design and execute account-based marketing (ABM) strategies for strategic health plan and employer accounts
Partner with Sales to support complex buying cycles with highly customized engagement strategies
Develop sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholders
Translate product capabilities into clear, differentiated value propositions to position the organization as a trusted partner in improving health outcomes and cost management
Serve as a key strategic partner to Sales, Client Success, Growth Operations, and Executive teams
Align marketing strategies with revenue and growth goals as well as the product roadmap
Build strong feedback loops to inform GTM positioning and innovation
Build, lead, and scale a high-performing B2B marketing organization
Establish KPIs, dashboards, and marketing analytics to drive data-informed decisions
Manage budget allocation to maximize ROI across channels and programs

Requirements

12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
Proven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystem
Strong track record of driving measurable pipeline and revenue growth
Demonstrated success in launching new products and scaling revenue
Experience supporting enterprise sales with complex deal cycles
Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred

Preferred

Expertise in demand generation, ABM, and integrated marketing strategy
Strong understanding of healthcare economics, buyer personas, and regulatory considerations
Exceptional storytelling and ability to translate clinical and financial value into compelling messaging
Data-driven mindset with experience leveraging marketing analytics and attribution models
Strong executive presence and ability to influence cross-functional stakeholders

Benefits

Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

Tivity Health

3.6 Glassdoor

Tivity Health® Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, Prime® Fitness and WholeHealth Living®. We help adults improve their health and support them on life’s journey by providing access to in-person and virtual physical activity, social, and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. We continue to enhance the way we direct members along their journey to better health by delivering an insights-driven, personalized, interactive experience. Our suite of services support health plans nationwide as they seek to reduce costs and improve health outcomes. At Tivity Health, we deliver the resources members need to live healthier, happier, more connected lives. Learn more at www.tivityhealth.com.Tivity Health is committed to diversity in the workplace and holds an 2022 Employer Member badge from DiversityJobs.Tivity Health is also a Top Workplaces award winner in Arizona and Tennessee.Our Core Values:We embody healthier livingWe celebrate individualityWe talk it outWe execute with convictionWe get better every day

Founded in 1981

Franklin, Tennessee, USA

606 employees (63 in marketing)

www.tivityhealth.com?learnmorelinkedin

73% recommend to a friend

73% CEO approval

Traffic Signals

Monthly Visitors

640K

Monthly Google Ads Budget

$537

Traffic Source Mix

15.6%

Direct

72.9%

Referral

10.2%

Social

0.6%

Paid

0.6%

Headcount Trend

Current headcount: ~606

Marketing Team

Marketing Team Size

43 (7% of company)

Median Career Experience

18 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Heidi Waldschmidt

Vice President, Marketing Technology & Data Strategy

At the company for 4 years 7 months

Brittany Corners

VP of Marketing

At the company for 4 years 8 months

Amenah Sage

B2B Marketing Director

At the company for 1 year 1 month

Kim (Meaney) Ritch

Brand Licensing Director

At the company for 3 years 6 months

Funding

Total Funding

$25M

Last Raise

$20M

Post IPO Equity, 12 years ago

Funding History

Oct 2013
Post IPO Equity • $20M
Sep 2011
Post IPO Equity • $5M

Recent News

Tivity Health Investors Seek Final OK Of $17M Settlement

Oct 9, 2025 • Law360

SilverSneakers® Celebrates Members Anne H. Thibodeaux and Cecilia Gomez as 2025 Members of the Year

Sep 30, 2025 • GlobeNewswire

Tivity Health, Inc. Investors: Please contact the Portnoy Law Firm to recover your losses. October 20, 2025 Deadline to file Lead Plaintiff Motion

Jul 25, 2025 • Portnoy Law

Responsibilities

Define and execute the B2B marketing vision and roadmap aligning marketing investment with company growth and revenue goals across employer and payer markets
Segment target audiences (e.g., national/regional health plans, self-insured employers, TPAs, brokers, consultants) and tailor go-to-market strategies accordingly
Establish positioning and messaging that clearly articulates clinical, financial, and experiential value
Establish and leverage marketing analytics to track marketing initiative ROI and make data-driven adjustments to GTM strategies
Build and scale multi-channel demand generation programs (digital, ABM, events, broker channels, partnerships)
Optimize marketing funnel performance, including MQL/SQL conversion, velocity, and attribution
Design and execute account-based marketing (ABM) strategies for strategic health plan and employer accounts
Partner with Sales to support complex buying cycles with highly customized engagement strategies
Develop sales enablement tools, thought leadership, and ROI-driven content to influence executive stakeholders
Translate product capabilities into clear, differentiated value propositions to position the organization as a trusted partner in improving health outcomes and cost management
Serve as a key strategic partner to Sales, Client Success, Growth Operations, and Executive teams
Align marketing strategies with revenue and growth goals as well as the product roadmap
Build strong feedback loops to inform GTM positioning and innovation
Build, lead, and scale a high-performing B2B marketing organization
Establish KPIs, dashboards, and marketing analytics to drive data-informed decisions
Manage budget allocation to maximize ROI across channels and programs

Requirements

12–15+ years of progressive B2B marketing experience, with at least 5+ years in senior leadership roles
Proven success in B2B marketing, preferably to health plans, employers, or within the healthcare / benefits ecosystem
Strong track record of driving measurable pipeline and revenue growth
Demonstrated success in launching new products and scaling revenue
Experience supporting enterprise sales with complex deal cycles
Deep familiarity with supplemental benefits, digital health, wellness, or population health solutions preferred

Preferred

Expertise in demand generation, ABM, and integrated marketing strategy
Strong understanding of healthcare economics, buyer personas, and regulatory considerations
Exceptional storytelling and ability to translate clinical and financial value into compelling messaging
Data-driven mindset with experience leveraging marketing analytics and attribution models
Strong executive presence and ability to influence cross-functional stakeholders

Benefits

Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.