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Marketing jobs

6 marketing jobs

3 weeks ago

Marketing Analytics Director - remote opportunity

Tivity Health

USA (Remote)Full time$115K/yr – $160K/yr

3 weeks ago

VP, Content & Creative - remote opportunity

Tivity Health

USA (Remote)Full time$175K/yr – $200K/yr

3 weeks ago

Senior Growth Marketing Manager - remote opportunity

Tivity Health

USA (Remote)Full time$89K/yr – $124K/yr

2 months ago

VP, B2B Marketing - remote opportunity

Tivity Health

USA (Remote)Full time$165K/yr – $230K/yr

3 months ago

Senior B2B Content Writer (Marketing) - remote opportunity

Tivity Health

USA (Remote)Full time$82K/yr – $113K/yr

4 months ago

Community Engagement Representative, SilverSneakers® - Albany, NY - Part-time Contractor (remote opportunity in the Albany area)

Tivity Health

Albany, NY (Remote)Contract

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All marketing roles in the US

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6 jobs

Marketing Analytics Director - remote opportunity

Tivity Health

USA (Remote)

$115K/yr - $160K/yrIn-houseFull-timeDirector/executive8+ years exp.

3 weeks ago

VP, Content & Creative - remote opportunity

Tivity Health

USA (Remote)

$175K/yr - $200K/yrIn-houseFull-timeDirector/executive

3 weeks ago

Senior Growth Marketing Manager - remote opportunity

Tivity Health

USA (Remote)

$89K/yr - $124K/yrIn-houseFull-timeSenior level8+ years exp.

3 weeks ago

VP, B2B Marketing - remote opportunity

Tivity Health

USA (Remote)

$165K/yr - $230K/yrIn-houseFull-timeSenior level

2 months ago

Senior B2B Content Writer (Marketing) - remote opportunity

Tivity Health

USA (Remote)

$82K/yr - $113K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Community Engagement Representative, SilverSneakers® - Albany, NY - Part-time Contractor (remote opportunity in the Albany area)

Tivity Health

Albany, NY (Remote)

In-houseContractIntern/new grad

4 months ago

Tivity Health

Marketing Analytics Director - remote opportunity

USA (Remote)

$115K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 3 weeks ago

Job Summary

Own the marketing analytics function and lead data-driven optimization across campaigns, channels, and customer journeys.

Own reporting cadences and executive dashboards
Lead advanced analytics including attribution, experimentation, and automation

Job Description

Responsibilities

Drive performance delivery by using analytics to identify gaps, diagnose root causes, and recommend actions that improve campaign effectiveness, channel productivity, audience targeting, member engagement, retention, revenue contribution, and marketing ROI.
Own the marketing analytics structure, reporting framework, and recurring insight cadence needed to give Marketing and senior leaders timely visibility into performance and clear recommendations for action.
Lead advanced marketing analytics capabilities, including data modeling, attribution, segmentation, experimentation/A-B testing, CRM analytics, and marketing automation analytics to improve targeting, measurement, and performance optimization.
Define, monitor, and communicate key performance indicators across channel performance, member engagement, participation, acquisition, conversion, retention, churn, revenue contribution, and marketing efficiency.
Develop, deploy, and manage executive-ready dashboards, scorecards, and recurring performance reports across B2C, B2B2C, and B2B marketing activities.
Measure and interpret engagement-driven metrics, including engagement rates, engagement lift, participation, churn, retention, channel effectiveness, campaign outcomes, and customer journey performance.
Analyze campaign, channel, audience, and customer journey performance to identify trends, risks, opportunities, and optimization priorities.
Establish a test-and-learn discipline that uses data, experimentation, and performance measurement to continuously optimize marketing campaigns, customer journeys, channel mix, and budget allocation.
Translate complex marketing performance data into clear insights, performance stories, and actionable recommendations that support strategic and operational decision-making.
Recommend opportunities to optimize media investment, channel mix, campaign targeting, customer journeys, retention strategies, and overall marketing effectiveness.

Requirements

Bachelor’s degree in Marketing, Analytics, Business, Finance, Statistics, or a related field preferred. Advanced degree a plus.
8-10+ years of experience in marketing analytics, business intelligence, performance reporting, or related analytical roles.
Demonstrated ability to use data and analytics to improve marketing performance, including identifying opportunities, influencing action, and measuring business impact.
Strong understanding of B2C, B2B2C, and B2B marketing metrics, including engagement, acquisition, conversion, retention, churn, revenue contribution, and return on ad spend.
Experience with subscription, membership, healthcare, Medicare, or regulated business models strongly preferred.
Strong financial acumen, with the ability to connect marketing activity to growth, revenue, profitability, and efficiency outcomes.
Advanced experience with reporting, dashboarding, visualization, and analytical tools; experience with Google Analytics, Tableau, Salesforce Marketing Cloud, Snowflake, and Excel preferred.
Ability to synthesize large datasets into concise, executive-level insights and recommendations.
Strong communication and presentation skills, with the ability to influence and align stakeholders without direct authority.
Comfort operating as a hands-on individual contributor in a collaborative, cross-functional environment.

Benefits

Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

Tivity Health

3.6 Glassdoor

Tivity Health® Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, Prime® Fitness and WholeHealth Living®. We help adults improve their health and support them on life’s journey by providing access to in-person and virtual physical activity, social, and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. We continue to enhance the way we direct members along their journey to better health by delivering an insights-driven, personalized, interactive experience. Our suite of services support health plans nationwide as they seek to reduce costs and improve health outcomes. At Tivity Health, we deliver the resources members need to live healthier, happier, more connected lives. Learn more at www.tivityhealth.com.Tivity Health is committed to diversity in the workplace and holds an 2022 Employer Member badge from DiversityJobs.Tivity Health is also a Top Workplaces award winner in Arizona and Tennessee.Our Core Values:We embody healthier livingWe celebrate individualityWe talk it outWe execute with convictionWe get better every day

Founded in 1981

Franklin, Tennessee, USA

606 employees (63 in marketing)

www.tivityhealth.com?learnmorelinkedin

73% recommend to a friend

73% CEO approval