3 months ago
Director, Growth Marketing
JamLoop
USA (Remote)Full time
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Director, Growth Marketing
USA (Remote)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive growth marketing and demand generation for JamLoop, owning multi-channel pipeline strategy and execution.
- Own the strategy and execution for marketing-sourced pipeline.
- Must-have: 8+ years in B2B SaaS growth marketing with proven pipeline impact.
- Standout: End-to-end ownership across paid channels, SEO, ABM, and attribution.
Job Description
Responsibilities
- Own the strategy and execution for marketing-sourced pipeline
- Set targets, forecast performance, and recommend budget allocation across channels and programs
- Build the near-term growth engine while helping shape the longer-term GTM operating model
- Identify the highest-leverage opportunities across channels, content, conversion paths, reporting, and sales alignment
- Move JamLoop from a set of growth activities toward a more connected, scalable system for demand generation and pipeline creation
- Own paid acquisition end-to-end across paid search, paid social, CTV, retargeting, and emerging channels
- Continuously test audiences, creative, offers, and landing page experiences to improve CAC and conversion rates
- Optimize channel mix and budget allocation based on pipeline performance, not just CPL
- Build and execute multi-channel campaigns that drive qualified demand
- Develop conversion-focused campaign content, offers, and messaging that turn traffic into pipeline
Requirements
- 8+ years in growth marketing, demand generation, or performance marketing in B2B SaaS, adtech, martech, media, or a related category
- Proven track record of driving qualified pipeline and improving conversion, not just generating activity
- Strong hands-on experience across paid search, paid social, SEO/AEO, landing pages, CRO, campaigns, and reporting
- Experience building structure and process in an environment that is still evolving
- Ability to move from execution into system design, seeing not just channel performance but how the broader GTM engine needs to work together
- Strong analytical and strategic judgment, with the ability to prioritize highest-impact opportunities in a lean environment
- Practical fluency with AI tools and automation workflows, with good judgment about where to start and where not to overbuild
- Strong cross-functional leadership skills and confidence working across marketing, sales, product marketing, leadership, and operations
- Deep hands-on experience with HubSpot and modern GTM workflows
Preferred
- Experience supporting both managed-service and self-serve or hybrid GTM motions
- Experience in CTV, adtech, martech, media, or measurement-related businesses
- Experience designing growth systems, reporting frameworks, or cross-functional GTM processes
- Familiarity with tools such as Webflow, Clay, Canva, or related workflow and automation platforms
- Experience in a builder-stage or high-growth environment where infrastructure needed to be created, not maintained
Benefits
- Fully remote work environment
- Company meetups and opportunities to connect in person
- Flexible vacation policy to support work-life balance
- Medical, dental, and vision coverage
- 401(k) savings plan
JamLoop
0.0 Glassdoor
Recognized by Deloitte Technology Fast 500 for innovation, Inc Power Partner for outstanding service, Stevie's Gold Awards for technology excellence, and by AdExchanger as the top programmatic power player. JamLoop’s CTV platform makes it easy to reach your audience with precise targeting across 60,000 segments and 300+ apps.
Founded in 2018
Walnut Creek, California, USA
78 employees (8 in marketing)
0% recommend to a friend
Traffic Signals
Monthly Visitors
3.1K
Monthly Google Ads Budget
$13.8K
Traffic Source Mix
Search
28.9%
Direct
44.5%
Referral
5.7%
Social
14.2%
Paid
6.6%
Headcount Trend
Current headcount: ~78
Marketing Team
Marketing Team Size
7 (9% of company)