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Strategic Factory logo
6 days ago

SEO and Paid Search Specialist

Strategic Factory

Owings Mills, MD (On-site)Full time$60K/yr – $75K/yr

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Strategic Factory logo

SEO and Paid Search Specialist

Strategic Factory

Owings Mills, MD (On-site)

$60K/yr - $75K/yrAgencyFull-timeMid level4+ years exp.
6 days ago
Strategic Factory logo
Strategic Factory

SEO and Paid Search Specialist

Owings Mills, MD (On-site)

$60K/yr – $75K/yrMid Level4+ years expFull time

Posted 6 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize integrated SEO and PPC programs across on-site, technical, local, and paid campaigns, translating data into actionable improvements.

  • Define and execute SEO strategies including audits, keyword research, and content optimization;
  • Manage and optimize paid search campaigns, measurement, and reporting.

Job Description

Responsibilities

  • Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
  • Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
  • Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
  • Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
  • Manage local SEO, including Google Business Profile optimization and citation consistency.
  • Stay up to date on search algorithm changes and apply current SEO best practices.
  • Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
  • Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
  • Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
  • Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field preferred.
  • 4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting.
  • Proficient with:
  • Google Ads, Microsoft Ads
  • Google Analytics 4, Google Tag Manager, Google Search Console
  • SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar
  • CMS platforms such as WordPress
  • Microsoft Excel/Google Sheets for data analysis and reporting
  • Demonstrated experience meeting or exceeding KPI goals for multiple clients.
  • Strong analytical and problem-solving skills, with attention to detail.

Preferred

  • Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
  • Basic HTML/CSS knowledge for on-page SEO implementation.
  • Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
  • Google Ads and Google Analytics certifications are a plus.

Benefits

  • Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.
  • Massive advancement opportunities . Join a rapidly growing company that’s poised to double in size in the next three years.
  • Gorgeous work environment . Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.
  • Strategic benefits . Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.
  • Uber-talented team members . Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.
  • Engaging company culture . We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.
Strategic Factory logo

Strategic Factory

Strategic Factory is your single-point provider for print, signage, branding, and marketing. We're a Maryland-based industry leader with the award-winning expertise to provide a variety of products and service solutions including printing and mailing, interior and exterior signage, branded apparel, promotional products, graphic design, content writing, marketing, and digital strategy.Here, company culture is everything. In working with us, you’ll find that our team members "Can Do", "Will Do", and are "Happy To" make your concept a reality. We provide the best solutions for our customers by hiring the best people. At Strategic Factory, our success is defined by the industry experts that make up our teams and the passion they have for what they do. Our rockstar team members have backgrounds as press operators, welders & fabricators, relationship managers, graphic designers, financial professionals, and beyond.

Founded in 1999
Owings Mills, Maryland, USA
120 employees
www.strategicfactory.com

Traffic Signals

Monthly Visitors
5.2K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
22.5%
Direct
33.8%
Referral
5.1%
Social
10.1%
Paid
1%

Headcount Trend

Current headcount: ~120

Marketing Team

Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1

Recent News

STRATEGIC FACTORY CONTINUES GROWTH IN PROFESSIONAL SPORTS
Nov 5, 2025 • PR Newswire
Russia Reports Wave of Drones, Explosions Rock Moscow, Strategic Factory Burns
May 29, 2025 • Kyiv Post
RECONAFRICA ENTERS INTO DEFINITIVE STRATEGIC FARM DOWN AGREEMENT WITH BW ENERGY
Jul 30, 2024 • Morningstar
Strategic Factory Expands Signage Capability with Acquisition of Baltimore's A|A Signs
Feb 23, 2021 • PRWeb
Strategic Factory acquires Baltimore’s A|A Signs
Jan 13, 2021 • Maryland Daily Record