Responsibilities

• Regional Marketing Strategy & Execution - Support the development and execution of integrated regional marketing plans aligned to GitHub's business priorities across LATAM.
• Partner with sales leadership to identify market opportunities, customer segments, and growth priorities.
• Adapt global campaigns and programs to meet regional market needs and cultural nuances.
• Drive execution of regional marketing initiatives that support pipeline creation, customer expansion, and product adoption.
• Events & Customer Engagement - Plan and execute regional events, executive programs, workshops, webinars, and community experiences.
• Support GitHubowned programs including Universe on the Road, developerfocused activations, customer events, and partner engagements.
• Collaborate with field sales teams to identify target accounts and customer engagement opportunities.
• Partner & Ecosystem Marketing - Work closely with strategic ecosystem partners to execute joint gotomarket activities.
• Support comarketing initiatives that expand GitHub's reach and influence across the region.
• Help identify opportunities to leverage partner relationships to drive customer engagement and pipeline growth.

Requirements

• 4 years of experience in B2B technology marketing, field marketing, regional marketing, demand generation, or related disciplines.
• Experience developing and executing integrated marketing programs that drive measurable business outcomes.
• Strong understanding of enterprise technology buying motions and customer engagement strategies.
• Experience working across multiple countries and cultures within Latin America.
• Ability to operate independently in a fastpaced environment with strong project management skills.
• Excellent communication and stakeholder management abilities.
• Comfortable balancing strategic planning with handson execution.
• 4 years of experience in B2B marketing, ideally within a SaaS or enterprise technology company with a focus on the LATAM region.
• Proven track record executing regional marketing programs across multiple LATAM markets, including localizing global campaigns for cultural and linguistic relevance.
• Experience partnering with Sales, Channel/Partner teams, and other large ecosystem stakeholders on comarketing and joint gotomarket programs.

Preferred

• Experience marketing to developers, technical audiences, or software engineering organizations.
• Experience working with partnerled gotomarket motions.
• Familiarity with GitHub, developer tools, cloud platforms, AI technologies, or cybersecurity solutions.
• Spanish and/or Portuguese language proficiency.

Benefits

• Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance] [dental insurance] [vision insurance] [401(k) retirement plan] [long-term disability insurance [short-term disability insurance] [5 personal days accrued each calendar year. The Paid time off benefits meet the paid sick and safe time laws that pertain to the City/ State] [10-15 days of paid vacation time] [6 paid holidays and 1 floating holiday per calendar year]