5 months ago
Influencer Marketing Account Lead
Later
Los Angeles, CA (Hybrid)Full time$115K/yr – $140K/yr
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Influencer Marketing Account Lead
Los Angeles, CA (Hybrid)
$115K/yr – $140K/yrSenior Level5+ years expFull time
Posted 5 months ago
Job Summary
Drive influencer marketing strategy and trusted client partnerships at a senior level to grow campaigns and revenue.
- Must-have: 5+ years in influencer marketing with direct client-facing experience.
- Standout: Proven ability to lead client strategy and deliver measurable ROI.
- Standout: Cross-functional collaboration across Sales, Strategy, and Creative teams.
Job Description
Responsibilities
- Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.
- Build and nurture senior client relationships, positioning Later as a trusted strategic advisor.
- Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.
- Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.
- Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.
- Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact.
- Guide Account Managers in managing day-to-day client communications and executional tasks.
- Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments.
- Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.
- Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.
Later
3.9 Glassdoor
Later is a leading social and influencer marketing solution and link in bio tool. We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.Learn more at https://linkin.bio/latermedia/
Founded in 2014
Boston, Massachusetts, USA
1.9K employees (133 in marketing)
71% recommend to a friend
90% CEO approval
Salaries
Posted range
$115K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
102 (5% of company)
Median Career Experience
6 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Tim Clarke
Vice President - Product, Customer & Brand Marketing
At the company for 1 year 2 months
Zach Hagopian
Vice President of Brand Partnerships
At the company for 8 years 6 months
Alan Hwang
VP, Demand Generation
At the company for 1 year 8 months
Kira Klaas
VP, Corporate Marketing & Brand
At the company for 2 years
Funding
Total Funding
$276.4M
Last Raise
$135M
Private Equity, 4 years ago
Funding History
- Apr 2022Private Equity • $135M
- Dec 2021Private Equity • $120M
- Oct 2018Series A • $5.8M
Traffic Signals
Monthly Visitors
1.9M
Monthly Google Ads Budget
$187K
Traffic Source Mix
Search
30.8%
Direct
63.2%
Referral
3.8%
Social
1.7%
Paid
0.4%
Headcount Trend
Current headcount: ~1.9K