Own respiratory product marketing work across launch readiness, messaging, and demand gen; bridge sales, medical, and global teams to enable field efforts and content that moves adoption.

• Responsibilities: Support execution of integrated U.S. marketing plans for assigned Respiratory products or programs, aligned to portfolio strategy and business objectives.
• Responsibilities: Contribute to positioning, messaging, and customer engagement efforts for designated disease areas.
• Responsibilities: Support regional product launches by coordinating assigned launch activities and cross‑functional inputs to ensure readiness and effective execution.
• Responsibilities: Assist with demand generation initiatives across digital and traditional channels to drive awareness and adoption.
• Responsibilities: Partner with Sales, Medical Affairs, and Global Marketing to develop and update field enablement tools, training materials, and customer‑facing content.

• Requirements: Bachelor’s degree with 5+ years of relevant professional experience, or Master’s degree with 3+ years of relevant professional experience.
• Requirements: Experience supporting product marketing, portfolio marketing, or go‑to‑market initiatives within regulated healthcare, diagnostics, medical devices, or life sciences.
• Requirements: Experience working on cross‑functional projects in a matrixed organization.
• Requirements: Exposure to integrated marketing campaigns across multiple channels (e.g., digital, field, events).
• Requirements: Ability to analyze market, customer, or performance insights and translate them into recommendations for marketing execution.
• Requirements: Travel Requirements – Ability to travel up to 40%, including occasional overnight travel, as business needs require.

• Preferred: Exposure to respiratory disease areas, diagnostics, or molecular diagnostics through campaign support, product support, or launch participation.
• Preferred: Participation in cross‑functional product launches or go‑to‑market initiatives within a regulated healthcare environment.
• Preferred: Familiarity with sales enablement tools, CRM platforms, or marketing performance analytics used to support commercial teams.

• Benefits: Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
• Benefits: At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.
• Benefits: We offer comprehensive package of benefits including medical/dental/vision insurance and 401(k) to eligible employees.