6 months ago
Marketing & Communications Director
GT Independence
USA (Remote)Full time
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Marketing & Communications Director
USA (Remote)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 6 months ago
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Job Summary
Drive brand, marketing, and communications leadership for GT Independence, shaping mission‑aligned storytelling and multi‑channel programs across brand, PR, internal, and content.
- Must-have: 7+ years in marketing, communications, or brand leadership
- Standout: Experience leading multi‑channel campaigns and PR in mission‑driven organizations
- Standout: Healthcare/regulated environment or multi‑state program experience (preferred)
Job Description
Responsibilities
- Brand Leadership & Messaging: Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
- Brand Leadership & Messaging: Ensure all content reflects our mission, values, and person‑centered approach.
- Brand Leadership & Messaging: Build a consistent and compelling narrative about self‑direction and our role within long‑term care.
- Marketing Strategy & Execution: Develop and implement annual marketing strategies aligned to organizational priorities and growth.
- Marketing Strategy & Execution: Lead multi‑channel campaigns across digital, social, email, SEO, print, conferences, and events.
- Marketing Strategy & Execution: Oversee website strategy, structure, content, analytics, and continuous optimization.
- Marketing Strategy & Execution: Highlight GT’s technology, caregiver tools, customer support, and state‑specific programs through engaging campaigns.
- Communications & Public Relations: Lead PR strategy, media outreach, and GT’s public presence.
- Communications & Public Relations: Draft and review press releases, executive messaging, speeches, and thought‑leadership pieces.
- Communications & Public Relations: Manage crisis communication preparedness and real‑time response.
- Internal Communications: Partner with HR and leadership to deliver consistent and meaningful internal communication.
- Internal Communications: Support employee engagement, culture, change management, and clarity around organizational updates.
- Content & Creative Development: Lead storytelling initiatives that center the voices of people we serve, caregivers, and community partners.
- Content & Creative Development: Oversee creative development (videos, blogs, social, email, case studies, brand assets).
- Content & Creative Development: Ensure all content is accessible, inclusive, and mission‑aligned.
- Stakeholder & Cross‑Functional Partnership: Collaborate with operations, customer service, government relations, product, and implementation teams.
- Stakeholder & Cross‑Functional Partnership: Support messaging for state transitions, program launches, RFP communications, and public initiatives.
- Team & Budget Leadership: Manage and develop a high‑performing marketing and communications team.
- Team & Budget Leadership: Oversee external agencies, freelancers, creative partners, and marketing technology vendors.
- Team & Budget Leadership: Manage budgets, timelines, and performance metrics.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field
- 7+ years in marketing, communications, or brand leadership roles
- Proven experience managing multi‑channel marketing programs
- Exceptional writing, messaging, and storytelling skills
- Strong digital marketing experience (SEO, social media, analytics, web management)
- Demonstrated ability to collaborate cross‑functional in a mission‑driven environment
Preferred
- Should have experience in healthcare, disability services, Medicaid, LTSS, nonprofit, or regulated environments
- Experience supporting multi‑state organizations or government‑funded programs
- Experience overseeing communications during organizational transitions or large‑scale rollouts
- Leadership experience within values‑driven or high‑growth organizations
GT Independence
GT Independence is a national leader in financial management (FMS) services, built by a family, for families. We started out as a single family, and we've grown into a national company that serves tens of thousands of people across the United States.But we haven’t forgotten our roots. GT is still a family-owned company—and we’re also a disability-owned and led organization that understands daily life with disabilities and long-term care needs. Our foundation is on the beliefs of inclusion, respect, and family.GT's mission: To help people live a life of their choosing regardless of age or ability.
Headcount Trend
Current headcount: ~2.6K
Marketing Team
Marketing Team Size
6 (0% of company)