2 months ago
VP of Product Marketing ( ad-tech experience required)
Pixalate, Inc.
New York, USA (On-site)Full time
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VP of Product Marketing ( ad-tech experience required)
New York, USA (On-site)
Salary Not AvailableSenior Level8+ years expFull time
Posted 2 months ago
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Job Summary
Drive Pixalate’s US product marketing for trust, safety, and fraud prevention, aligning regional plans with global strategy.
- Own go-to-market planning and regional messaging for launches and expansions.
- Must-have: 8+ years in B2B SaaS product marketing with cybersecurity context.
- Standout: Deep expertise in ad fraud, brand safety, or trust tech with cross-functional impact.
Job Description
Responsibilities
- Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
- Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
- Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
- Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
- Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
- Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
- Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
- Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
- Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
- Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader
Pixalate, Inc.
3.0 Glassdoor
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Founded in 2012
Washington, District of Columbia, USA
67 employees (8 in marketing)
51% recommend to a friend
55% CEO approval
Traffic Signals
Monthly Visitors
50.8K
Traffic Source Mix
Search
42.8%
Direct
43.6%
Referral
8.9%
Social
3.2%
Paid
1.1%
Headcount Trend
Current headcount: ~68
Marketing Team
Marketing Team Size
6 (9% of company)
Funding
Total Funding
$22.8M
Last Raise
$18M
Series Unknown, 5 years ago
Funding History
- Sep 2021Series Unknown • $18M
- Mar 2015Convertible Note
- Dec 2013Series A • $4.6M