[data-jobs-progressive-shell] > [data-jobs-server-fallback] { display: block !important; } [data-jobs-progressive-shell] > [data-jobs-client-shell] { display: none !important; }

Marketing jobs

1 marketing jobs

6 hrs ago

Regional Executive Director - Marketing

Bally’s Corporation

Lincoln, RI (On-site)Full time$120K/yr – $140K/yr

Marketing jobs in the US

Bally’s Corporation

Regional Executive Director - Marketing

Lincoln, RI (On-site)

$120K/yr – $140K/yrSenior Level5+ years expFull time

Posted 6 hrs ago

Job Summary

Own and drive the end-to-end marketing and group sales strategy, including partnerships with tour operators, cross-channel campaigns, and events, to support long-term growth and revenue goals.

Lead integrated marketing programs across traditional, digital, and experiential channels
Manage group sales partnerships and on-property guest experiences

Job Description

Responsibilities

Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives; analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment; develop marketing plans for amenities, special projects, events, and new business initiatives; participate in formulating and administering company policies and long-range goals and objectives; submit recommendations for marketing programs, promotions, and group sales initiatives.
Develop and manage the group sales program, including charter bus and tour operator partnerships; identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers; develop, monitor, and optimize all tour and bus group business to the property; establish and oversee commission and incentive programs for groups and partners; serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities; ensure all group procedures and service standards are followed consistently; coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.
Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels; plan, implement, and oversee guest-facing promotions including drawings, tournaments, special events, and other casino promotions; analyze reports and performance data related to promotions, campaigns, and marketing ROI; adjust strategies accordingly; oversee coordination of press conferences, media relations, and public relations activities on property; coordinate related donations and community engagement activities in support of brand and goodwill.
Provide overall management and supervision of all marketing operations and department staff; select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels; formulate and deliver training programs that support marketing excellence and operational standards; foster an atmosphere that encourages associates to share ideas, discuss concerns, and resolve conflicts constructively; ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property; remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to maximize data driven decision making; assist with and participate in marketing functions and special projects as required.

Requirements

Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field; or equivalent combination of education and experience.
Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino, hospitality, or entertainment industry.
Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
Strong understanding of the Rhode Island and New England regional market, including local demographics and competitive landscape.
Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
Excellent guest service orientation, interpersonal skills, and organizational abilities.
Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM systems.
Strong analytical skills with the ability to interpret reports, market data, and performance metrics.
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write clear reports, business correspondence, and procedural manuals.

Bally’s Corporation

3.2 Glassdoor

Bally’s Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas. 18 or 21+ based on jurisdiction. Gambling Problem? Call 1-800-GAMBLER (1-800-426-2537) (AZ/CO/IL/MD/MO/NV/NJ/PA), 1-888-850-8888 (DE), 1-800-9-WITH-IT or visit https://www.in.gov/igc/problemgamblinghelp (IN), 1-800-BETSOFF (IA), 1-877-770-STOP (7867) (LA), (800) 327-5050 or visit gamblinghelplinema.org (MA), 1-888-777-9696 (MS), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-589-9966 (OH), 1-866-531-2600 or visit ConnexOntario.ca (Ontario, Canada), 1-877-9GAMBLE (RI), 1-888-532-3500 or visit https://www.vcpg.net (VA), call/text the Tennessee REDLINE at 1-800-889-9789 (TN).

Founded in 2004

Providence, Rhode Island, USA

2.8K employees (281 in marketing)

www.ballys.com

46% recommend to a friend

44% CEO approval

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

See all Bally’s Corporation salaries

Marketing Team

Marketing Team Size

175 (6% of company)

Median Career Experience

16 years

Median Tenure

3.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Michael A. Donovan

Chief Marketing Officer & Senior Vice President of Gaming Operations

At the company for 6 years 3 months

Phil Juliano

Executive Vice President, Casino Operations & Chief Marketing Officer

At the company for 13 years 4 months

Mann Lien

Vice President International Marketing

At the company for 2 years 8 months

Neil Fernandes

Vice President, Database & Marketing Analytics

At the company for 12 years 4 months

Funding

Total Funding

$3.4B

Last Raise

$460M

Post IPO Debt, 6 months ago

Funding History

Sep 2025
Post IPO Debt • $460M
Jul 2025
Post IPO Debt • $1.1B
Jul 2024
Post IPO Debt • $940M

Traffic Signals

Monthly Visitors

299.5K

Monthly Google Ads Budget

$3.1K

Traffic Source Mix

48.8%

Direct

39.4%

Referral

9.9%

Social

1.1%

Paid

0.8%

Headcount Trend

Current headcount: ~2.8K

News about Bally’s Corporation

Bally’s Corporation Amends and Restates Its Commitment Letter to Increase Term Loan Availability to $1.1 Billion

Dec 8, 2025 • Yahoo Finance

Bally's Corporation inks BKB Bare Knuckle Boxing integration

Nov 19, 2025 • iGaming Expert

Teamsters, Bally’s Sign Neutrality Agreement for Casino Workers

Nov 18, 2025 • International Brotherhood of Teamsters

Links

www.ballys.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Career insights

Marketing · US

Explore Marketing jobs

Responsibilities

Design, implement, maintain, and expand the overall marketing plan and develop new marketing strategies that support long-range goals and revenue objectives; analyze market data, guest demographics, and competitive landscape to identify key local and regional populations with propensity for gaming and entertainment; develop marketing plans for amenities, special projects, events, and new business initiatives; participate in formulating and administering company policies and long-range goals and objectives; submit recommendations for marketing programs, promotions, and group sales initiatives.
Develop and manage the group sales program, including charter bus and tour operator partnerships; identify, develop, and maintain business relationships with tour operators, travel coordinators, and group organizers; develop, monitor, and optimize all tour and bus group business to the property; establish and oversee commission and incentive programs for groups and partners; serve as primary liaison with corporate and group partners regarding all group needs, logistics, and on-property activities; ensure all group procedures and service standards are followed consistently; coordinate hotel rooms, event tickets, and related amenities for groups or individuals as requested by the General Manager.
Work with advertising agencies and internal teams to develop and execute marketing campaigns, promotions, and advertising across traditional and digital channels; plan, implement, and oversee guest-facing promotions including drawings, tournaments, special events, and other casino promotions; analyze reports and performance data related to promotions, campaigns, and marketing ROI; adjust strategies accordingly; oversee coordination of press conferences, media relations, and public relations activities on property; coordinate related donations and community engagement activities in support of brand and goodwill.
Provide overall management and supervision of all marketing operations and department staff; select, train, evaluate, schedule, promote, coach, discipline, and terminate associates as needed to maintain appropriate staffing levels; formulate and deliver training programs that support marketing excellence and operational standards; foster an atmosphere that encourages associates to share ideas, discuss concerns, and resolve conflicts constructively; ensure a maximum level of guest service and satisfaction is achieved and maintained throughout the property; remain proficient in relevant computer systems, reporting tools, and spreadsheet applications to maximize data driven decision making; assist with and participate in marketing functions and special projects as required.

Requirements

Bachelor’s degree in marketing, Business Administration, Hospitality, or a related field; or equivalent combination of education and experience.
Minimum of five (5) years of progressive marketing and advertising experience, preferably in the casino, hospitality, or entertainment industry.
Demonstrated knowledge of group sales, convention sales, and tour/travel partner programs.
Strong understanding of the Rhode Island and New England regional market, including local demographics and competitive landscape.
Proven ability to develop and execute integrated marketing campaigns across traditional, digital, and experiential channels.
Excellent guest service orientation, interpersonal skills, and organizational abilities.
Proficiency with personal computers, Microsoft Office Suite (Word, Excel, PowerPoint), and marketing/CRM systems.
Strong analytical skills with the ability to interpret reports, market data, and performance metrics.
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write clear reports, business correspondence, and procedural manuals.