3 weeks ago
Paid Social Specialist (Creative)
Ziff Davis Shopping
Austin, TX (On-site)Full time$80K/yr – $100K/yr
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Paid Social Specialist (Creative)
Austin, TX (On-site)
$80K/yr – $100K/yrMid Level2+ years expFull time
Posted 3 weeks ago
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Job Summary
Own and scale creative output for affiliate e-commerce, driving high converting experiences from social ads to landing pages with rapid testing and CRO discipline.
- Creative Production: Build and deploy ad creative at scale across Meta and TikTok with fast iteration to beat benchmarks.
- Full-Funnel Content Ownership: Shape the entire path from social to affiliate checkout on custom landing pages.
- E-commerce Psychology & Trends: Tailor creative to shopping trends and major retail events to maximize purchase intent.
Job Description
Responsibilities
- Creative Production: Produce and deploy ad creative at scale to expand the volume and variety of our creative testing — starting on Meta, then adapting natively for TikTok and other platforms as we expand.
- Full-Funnel Content Ownership: Own the narrative and visual flow of our custom-built landing pages — not just the ads, but the full path from social platform to an affiliate partner’s sale.
- E-commerce Psychology & Trends: Apply deep knowledge of shopping trends and consumer behavior to content that sells, including dedicated creative strategies for major retail events (Prime Day, BFCM, etc.).
- Strategic Ideation: Develop and present campaign concepts that align affiliate goals with consumer purchase intent. Lead the creative audit process to track what competitors are doing and how to outperform them.
- Rapid Iteration & CRO: Use data from the Buying Specialist to cut underperforming creative and double down on winners, continuously testing new headlines, page layouts, and AI-generated hooks to improve CVR and CTR.
- Collaborative Feedback Loop: Join a daily data-sharing session with your Buying counterpart, merging their tracking insights with your top-performing formats into a robust testing roadmap.
Requirements
- Experience: 2–3 years in digital creative production, performance design, or content marketing, with a focus on e-commerce and direct-response results.
- AI & Tech Fluency: Proficiency in the modern AI creative stack; comfort using technology to automate and scale creative output.
- Landing Page Mastery: Proven ability to build high-converting landing pages — you understand where the button goes, how social proof is laid out, and how to reduce friction.
- Direct Response Expertise: A deep understanding of what drives a user to click and buy, and how to frame products in an affiliate context to maximize trust and intent.
- Production Tools: Hands-on experience with WYSIWYG design/video tools (Canva, CapCut, or internal CMS builders) and AI tools that scale production.
- Affiliate & Retail Knowledge: Familiarity with the affiliate ecosystem and the seasonal cycles of e-commerce.
- Education: Bachelor’s degree in Design, Marketing, Communications, or a related field — or an equivalent portfolio of work.
Ziff Davis Shopping
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).Ziff Davis Shopping is a business unit of Ziff Davis.
Traffic Signals
Monthly Visitors
196.1K
Traffic Source Mix
Search
34.8%
Direct
42.8%
Referral
19.3%
Social
2.3%
Paid
0.8%
Headcount Trend
Current headcount: ~122
Marketing Team
Marketing Team Size
39 (33% of company)
Marketing Roles Posted (Last 30 Days)
3