Own marketing campaigns across multiple Museum divisions, coordinating media buys, performance optimization, budget management, and growth initiatives across digital, on-site, and partner promotions.

Lead cross-departmental campaigns and media buys
Optimize performance with market research and ROI tracking

Job Description

Responsibilities

Manage timelines, deliverables, and resource allocation for campaigns across Museum divisions that drive earned revenue and membership.
Collaborate cross-departmentally and with external agencies to launch media buys and fulfill advertising secured including digital/social, print, radio, streaming, TV, outdoor, and other media.
Conduct market research and analyze performance metrics to optimize ongoing campaigns and inform future campaigns.
Manage marketing budgets for various Museum lines of business, ensuring effective allocation of resources, responsible expense management, and execution of plans that drive measurable results and positive return on investment.
Assist in the development and execution of digital, email, on-property, and paid social marketing strategies, as well as partnership promotions.
Help grow the Museum’s organic presence in both traditional search engines and AI-powered search results through SEO and GEO implementation.
Support eCommerce initiatives across store websites, emails, and social media.
Identify and pilot new marketing tactics to broaden the Museum’s reach, increase ticket and membership revenue, and promote ancillary revenue streams (retail, food and beverage, venue rentals, etc.).

Requirements

Bachelor Degree in Marketing, Digital, Communication or related field
Minimum of 3 years marketing experience; 1-2 years in revenue or performance marketing preferred
Proficiency in analyzing and reporting on campaigns (digital, paid, and otherwise)
Experience with MS Office, Google Analytics, CMS (WordPress, Shopify)
Knowledge of SEO, paid advertising, email marketing, and social media
Exceptional project management, attention to detail, and communication skills to balance the varied goals and objectives of each project or campaign
Excellent analytical, critical thinking, and problem-solving skills
Excellent oral and written communication skills, including email communication and group presentations
Prior museum, hospitality, tourism, not for profit, ticketing, publishing, digital content, agency or related experience preferred
Basecamp, BrightEdge, CMS (WordPress, Shopify), CRM (Tessitura) experience preferred

Preferred

Prior museum, hospitality, tourism, not for profit, ticketing, publishing, digital content, agency or related experience preferred
Basecamp, BrightEdge, CMS (WordPress, Shopify), CRM (Tessitura) experience preferred
Highly innovative and strategic self-starter with strong business acumen and a growth mindset
Ability to prioritize, multi-task, and be flexible in a fast-paced environment
Positive attitude, willingness to learn, and ability to work independently as well as collaboratively in a team

Benefits

Medical, Dental, Vision, Life Insurance Options
Paid Vacation and Sick Days
Paid Holidays (13) and Floating Holidays (2)
401(K) with Up to 3% Employer Match
Employee Assistance Program (Free Counseling and Legal Services)
Eligibility for Public Service Student Loan Forgiveness
FREE 24/7 Downtown Parking and Transit Benefits
Continuing Professional Offerings
Complimentary Museum Admission (For Yourself, Family, and Friends)
Reciprocal Partnerships with Local Venues (The Nashville Zoo, Dollywood Theme & Water Parks, National Museum of African American Music, tours at The Opry and The Ryman Auditorium, and more)

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Manage timelines, deliverables, and resource allocation for campaigns across Museum divisions that drive earned revenue and membership.
Collaborate cross-departmentally and with external agencies to launch media buys and fulfill advertising secured including digital/social, print, radio, streaming, TV, outdoor, and other media.
Conduct market research and analyze performance metrics to optimize ongoing campaigns and inform future campaigns.
Manage marketing budgets for various Museum lines of business, ensuring effective allocation of resources, responsible expense management, and execution of plans that drive measurable results and positive return on investment.
Assist in the development and execution of digital, email, on-property, and paid social marketing strategies, as well as partnership promotions.
Help grow the Museum’s organic presence in both traditional search engines and AI-powered search results through SEO and GEO implementation.
Support eCommerce initiatives across store websites, emails, and social media.
Identify and pilot new marketing tactics to broaden the Museum’s reach, increase ticket and membership revenue, and promote ancillary revenue streams (retail, food and beverage, venue rentals, etc.).

Requirements

Bachelor Degree in Marketing, Digital, Communication or related field
Minimum of 3 years marketing experience; 1-2 years in revenue or performance marketing preferred
Proficiency in analyzing and reporting on campaigns (digital, paid, and otherwise)
Experience with MS Office, Google Analytics, CMS (WordPress, Shopify)
Knowledge of SEO, paid advertising, email marketing, and social media
Exceptional project management, attention to detail, and communication skills to balance the varied goals and objectives of each project or campaign
Excellent analytical, critical thinking, and problem-solving skills
Excellent oral and written communication skills, including email communication and group presentations
Prior museum, hospitality, tourism, not for profit, ticketing, publishing, digital content, agency or related experience preferred
Basecamp, BrightEdge, CMS (WordPress, Shopify), CRM (Tessitura) experience preferred

Preferred

Prior museum, hospitality, tourism, not for profit, ticketing, publishing, digital content, agency or related experience preferred
Basecamp, BrightEdge, CMS (WordPress, Shopify), CRM (Tessitura) experience preferred
Highly innovative and strategic self-starter with strong business acumen and a growth mindset
Ability to prioritize, multi-task, and be flexible in a fast-paced environment
Positive attitude, willingness to learn, and ability to work independently as well as collaboratively in a team

Benefits

Medical, Dental, Vision, Life Insurance Options
Paid Vacation and Sick Days
Paid Holidays (13) and Floating Holidays (2)
401(K) with Up to 3% Employer Match
Employee Assistance Program (Free Counseling and Legal Services)
Eligibility for Public Service Student Loan Forgiveness
FREE 24/7 Downtown Parking and Transit Benefits
Continuing Professional Offerings
Complimentary Museum Admission (For Yourself, Family, and Friends)
Reciprocal Partnerships with Local Venues (The Nashville Zoo, Dollywood Theme & Water Parks, National Museum of African American Music, tours at The Opry and The Ryman Auditorium, and more)