4 days ago
Director of Growth Marketing
Venterra Realty
Houston, TX (Hybrid)Full time
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Director of Growth Marketing
Houston, TX (Hybrid)
Salary Not AvailableDirector/Executive8+ years expFull time
Posted 4 days ago
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Job Summary
Own the demand generation engine to drive profitable, revenue-qualified demand while aligning budgeting, funnel optimization, and cross-functional partnership to maximize portfolio yield.
- Governance and budget decisions
- Full-funnel performance optimization
- Lead quality and channel mix alignment
Job Description
Responsibilities
- Demand Governance and Alignment
- Establish demand governance practices that determine when to scale, moderate, suppress, reallocate, or pause spend based on economic outcomes rather than lead volume alone.
- Partner with Revenue Management and Operations to ensure demand generation strategies account for pricing power, scarcity, renewal risk, availability, seasonality, unit mix, and leasing capacity.
- Own demand generation budget decisions (2.5M) based on marginal return, revenue yield, pricing power, portfolio priorities, and unit-level availability.
- Ensure demand generation is synchronized with revenue management strategy to maximize portfolio yield and protect effective rent.
- Full-Funnel Performance Diagnosis
- Own full-funnel performance insight from lead to contact, contact to tour, tour to application, and tour/application to lease.
- Diagnose where and why prospects fall out of the funnel, distinguishing demand issues from pricing, operational, leasing execution, availability, or follow-up constraints.
- Translate funnel insights into actionable recommendations for channel mix, spend levels, targeting, suppression, pricing escalation, operational follow-up, or leasing process improvement.
- Translate funnel insights into actionable recommendations for SEO improvements.
Requirements
- Strong commercial orientation with the ability to connect marketing activity to pricing power, revenue yield, unit availability, funnel velocity, and marginal return.
- Experience managing significant paid media or demand generation budgets with accountability for both efficiency and revenue outcomes.
- Experience diagnosing full-funnel performance issues and distinguishing demand generation opportunities from sales, pricing, operational, or availability constraints.
- Ability to define and measure lead quality in terms of revenue, price realization, velocity, unit mix, and customer acquisition value.
- Familiarity with AI tools, automation platforms, predictive analytics, prompt systems, and marketing workflows.
- Ability to partner cross-functionally with Sales, Operations, Revenue Management, Finance, Data, and Technology teams.
- 7+ years of experience in demand generation, growth marketing, digital marketing, or a related field.
- Demonstrated leadership experience managing teams, budgets, and cross-functional initiatives.
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
Venterra Realty
Founded in 2001, at Venterra, we develop, own, and manage approximately 90 apartment communities in 21 US cities that provide housing to over 42,000 people and 18,000 pets. We are committed to improving the lives of our residents by delivering an industry-leading customer experience. Learn more at Venterra.com! In 2024 alone, Great Place to Work’s annual employee survey led to various workplace recognitions including being named one of the 2024 FORTUNE© Best Medium Workplaces, ranking #1 in our size category on the 2024 Best Workplaces in Real Estate list, and being celebrated as one of People Magazine's 2024 PEOPLE® Companies that Care. Venterra Glassdoor reviews have also resulted in our becoming a five-time Glassdoor Best Places to Work winner. If you are motivated to work in a challenging environment, where your results will be recognized and rewarded, you should consider a career with Venterra. We are looking for the best in the industry, those who genuinely wish to excel in their career. Come join a team where you have unlimited growth potential and career advancement. We offer great compensation, an excellent benefits package, and training to reach your full potential!
Traffic Signals
Monthly Visitors
6.4K
Traffic Source Mix
Search
28.1%
Direct
53.1%
Referral
8%
Social
9.5%
Paid
1.1%
Headcount Trend
Current headcount: ~648
Marketing Team
Marketing Team Size
74 (11% of company)
Marketing Roles Posted (Last 30 Days)
2