3 days ago
Marketing Specialist II
Greenheck Group
Schofield, WI (Unknown)Full time$77K/yr – $95K/yr
Marketing jobs
2 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Marketing Specialist II
Schofield, WI (Unknown)
$77K/yr – $95K/yrMid Level4+ years expFull time
Posted 3 days ago
Job Description
Responsibilities
- Execute multimedia marketing campaigns for key product releases for assigned products, brands, and market segments.
- Support campaign planning and execution for assigned brands’ multimedia campaigns for product launches, promotions, and strategic initiatives.
- Identify topics and educational opportunities for rep communications, webinars, blogs, social media, videos, and white papers.
- Develop and distribute clear, actionable content for sales representatives and channel partners, including email and social media campaigns. Refine messaging strategy and implement improvements as needed.
- Partner with media & communications specialist to identify paid media opportunities for assigned brands including advertorials, print publication ads, rep promotions, and press releases.
- Identify, develop, and maintain marketing collateral, including catalogs, sales sheets, manuals, case studies, and other sales enablement materials.
- Ensure content on assigned websites and product pages is current and accurate.
- Influence go-to-market messaging and content strategy for product displays, sales tools, presentations, and customer-facing materials.
- Support planning and execution of trade shows, customer events, and displays.
- Facilitate market research and analysis on distribution channels, customer needs, industry trends, and opportunities.
Requirements
- Education: 4 Year / Bachelor Degree preferred
- 4-6 years of relevant work experience in marketing, public relations or advertising required.
- 3–5 years of experience planning and executing integrated marketing campaigns across print and digital channels; B2B marketing experience preferred.
- 3–5 years of experience developing marketing content, including sales collateral, email campaigns, web page copy, presentations, and customer communications.
- Experience managing multiple marketing projects simultaneously and collaborating with cross-functional teams to meet deadlines and business objectives.
- Experience with Microsoft 365 (Word, PowerPoint, Excel, Teams)
Preferred
- Travel : minimal travel required
- Work Arrangement : Hybrid
Benefits
- Health & Family Support
- Financial Security
- Learning & Development
- Rewards & Recognition
- Wellbeing & Mental Health
- Work-Life Balance
- Fun Perks
Greenheck Group
Greenheck Group is made up of 5,000+ team members who serve as leaders in air movement, control, and conditioning equipment, providing solutions across a range of applications and industries. We focus on delivering value through product reliability and ease of maintenance, energy efficiency, solution-based innovations, responsive and collaborative service. No matter who you interact with, you’ll find our team members to be helpful, energetic, and united in our common goal of being the employer of choice in every area in which we operate.Our Values:Easy to do business withOngoing investments in people and operationsMaking a difference in the communityMutually beneficial partnerships with sales partners and suppliersIntegrity and professionalismContinuous improvement through learning, innovation and teamwork
Salaries
Posted range
$77K/yr – $95K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
27 (3% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
5.7K
Traffic Source Mix
Search
31.3%
Direct
44.6%
Referral
5.7%
Social
16.8%
Paid
1.5%
Headcount Trend
Current headcount: ~857