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Marketing jobs

4 marketing jobs

3 hrs ago

Director, Communications

America's Test Kitchen

New York City, NY (Hybrid)Full time$120K/yr – $130K/yr

1 day ago

Director, Communications

America's Test Kitchen

Brooklyn, NY (Hybrid)Full time$120K/yr – $130K/yr

5 weeks ago

Lifecycle Marketing Specialist

America's Test Kitchen

Boston, MA (Hybrid)Full time$70K/yr – $75K/yr

5 months ago

Digital Content Analyst

America's Test Kitchen

Boston, MA (Hybrid)Full time$65K/yr – $83K/yr

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America's Test Kitchen

Director, Communications

New York City, NY (Hybrid)

$120K/yr – $130K/yrDirector/Executive8+ years expFull time

Posted 3 hrs ago

Job Summary

Lead ATK and Food52’s external narrative, directing strategy, media relations, and executive storytelling to raise brand visibility and meet business goals across TV, print, and digital channels.

Job Description

Responsibilities

Formulate a communications strategy that simultaneously achieves the macro-level goal of raising the visibility and brand perception of ATK and Food52 with new and existing audiences, while also achieving micro-level goals (e.g. promote TV shows, sell new books, increase subscriptions)
Manage all interactions and requests with the media across TV, digital and print platforms, including consumer-facing and trade press
Develop and maintain a network of media contacts across national, local and trade press, and communicate with contacts regularly and proactively
Craft storylines and identify themes that support the company’s business goals
Strengthen media profiles for top and emerging on-screen talent, and secure appearances that align with strategic goals for each talent
Write and edit press releases, briefing documents, and select messaging for internal company communications
Serve as the primary communications spokesperson
Identify opportunities for members of the management, business and content teams to tell the ATK and Food52 stories in target media outlets
Monitor press coverage and compile recurring clip packages documenting ATK and Food52 competitor placements, stories and references in the media
Conduct regular competitive landscape analysis to monitor marketplace trends and industry best practices, and to determine opportunities for differentiation for ATK and Food52

Requirements

At least 8-10 years of experience in communications and media/public relations
Experience as a manager and the owner of a communications strategy
Proven success building and fostering relationships with the media
Prior experience working in cooking/food communications role preferred, but not required
Expertise in media public relations specifically for television, magazines, books, and digital media
Track record of securing high-impact placements that position companies/brands favorably
Strong understanding of social media and how to leverage platforms to enhance communications efforts
Superior attention to detail
Ability to manage multiple projects/requests simultaneously
Unparalleled verbal and written skills, and proficiency presenting ideas in a clear and concise manner

America's Test Kitchen

The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.The perks of the job include more than surprise calls to sample recipes in development (“Need tasters for Chocolate-Caramel Layer Cake in the on-set kitchen!”). We also keep the whole team happy with some special perks:Christmas Eve to New Year’s Day Break - The whole company powers down for a winter break. No vacation time needed and no one comes back to a full email in-box!Take-Home Fridge - What’s inside . . . a slice of pie, ingredients for a salmon dinner, both? You never know.Free Copies of Publications - Get a selection of our iconic cooking magazines and cookbooks (we publish 10+ each year) before they hit stores.Equipment Giveaways - Employees circle this date on our calendars each year. Score equipment we’ve used for product testing, from high-end blenders and stand mixers to knives and cookware. Dogs at work - They make us happy and more productive, and they make sure we take regular work breaks. Win, win, win!

Founded in 2001

Boston, Massachusetts, USA

275 employees (143 in marketing)

www.americastestkitchen.com