Own and drive the end-to-end CRM strategy and data-driven demand generation initiatives, shaping personalized customer journeys, leading AI-enhanced segmentation, and overseeing enterprise data assets and vendor partnerships to improve owner retention and overall marketing performance.

Lead CRM program transformation and measurement framework.
Manage data lake, privacy, and opt-in strategies.

Job Description

Responsibilities

Responsible for overall Customer Relationship Management communication activities, CRM Data Analytics and Demand Generation initiatives.
Responsible for overseeing the performance and effectiveness of Lead Management programs, driving process improvements to enhance operational efficiency and business outcomes.
Manage strategic development and execution in these areas, as well as budget planning.
Lead the transformation of Hyundai Motor America’s CRM strategy by developing a hyper-personalized customer experience program focused on increasing owner retention, engagement, and loyalty.
Design and implement targeted customer journeys using personalized offers, trade-in opportunities, payoff information, and individualized messaging based on unique customer needs and behaviors.
Leverage first-party enterprise data, including purchase history, finance and lease records, service interactions, and Customer Care insights, while incorporating second- and third-party audience data to enhance customer intelligence.
Utilize AI-driven solutions to synthesize customer data, improve audience segmentation, optimize targeting, and deliver highly relevant one-to-one communications across multiple channels, including social media.
Lead the development of a marketing-focused data lake that creates a unified, cleansed, and de-duplicated customer database for CRM and broader marketing initiatives.
Oversee strategic initiatives that modernize Hyundai’s Lead Management program through AI-powered personalization and enhanced dealer-customer communication experiences.
Partner with executive leadership, cross-functional teams, agencies, and external vendors to align CRM programs with business objectives and customer expectations.

Requirements

Must have a high school diploma.
Bachelor’s degree preferred.
Master’s degree a plus.
Fifteen or more years of which at least five years of directly related experience in CRM in automotive OEM or other consumer facing industry with a detailed understanding of the overall marketing function.
Three or more years of supervisory experience desired.
Ability to manage high-paced environment with multiple projects and agency personnel.
Ability to develop strong interpersonal relationships at a variety of levels; Executive, managerial, subordinate and agency hierarchy of personnel.
Ability to lead the creative development of a campaign and maintain a macro strategy.
Effective project, personnel and budget management skills.
Understanding of the overall customer relationship building and management.

Benefits

Compensation Range: $149,800 - $214,000 annual base salary
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Vacation and sick time off
Healthcare insurance (medical, dental, and vision)
401(K) company match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Basic life insurance, short- and long-term disability
Mental health, wellbeing, and employee assistance program
Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

Hyundai Motor Company

3.9 Glassdoor

Our mission is clear: to become a lifelong mobility partner for our customers and communities by creating meaningful progress through clean energy, connected technology, and human-centered innovation.Hyundai Motor Company is a global mobility leader committed to shaping a better future. With more than 120,000 employees across 200+ countries, we are redefining the way the world moves, not just through innovation in automotive design, but through bold investments in smart mobility, sustainability, and technology.Each year, we bring over 4.6 million vehicles to drivers around the globe – from award-winning sedans to cutting-edge electric and hydrogen-powered solutions.

Founded in 1967

Seoul, Seoul, South Korea

61K employees (2,304 in marketing)

worldwide.hyundai.com

74% recommend to a friend

81% CEO approval

Traffic Signals

Monthly Visitors

19.9M

Monthly Google Ads Budget

$11.7K

Traffic Source Mix

63.7%

Direct

29.2%

Referral

4.6%

Social

0.6%

Paid

1.8%

Headcount Trend

Current headcount: ~60.6K

Marketing Team

Marketing Team Size

1,644 (3% of company)

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Job Summary

Job Description

Responsibilities

Requirements

Benefits

Hyundai Motor Company

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Senior Group Manager, CRM & Customer Analytics

Senior Group Manager, Media Strategy

Senior Manager, Genesis Regional Marketing Operations (Southern)

Manager, Owner Marketing

Manager, Multicultural Marketing

Senior Group Manager, CRM & Customer Analytics

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Hyundai Motor Company

Traffic Signals

Headcount Trend

Marketing Team

Recent News