Own and drive integrated growth marketing strategies from insight to execution, lead cross-functional teams, define audience strategies, and optimize campaigns across the full consumer journey and channels

Lead data-driven growth programs from insight to execution
Coordinate cross-functional teams and agency partners to align on goals

Job Description

Responsibilities

Growth Marketing Strategy
Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities
Translate research, analytics, and market signals into actionable marketing plans that drive performance across the full consumer journey
Define audience strategies using segmentation, personas, and journey insights to deliver relevant, data-driven campaigns
Target key audiences by applying a strong understanding of all media channels, including digital and emerging channels, to deploy the most effective, data-driven marketing mix
Cross Functional Leadership and Collaboration
Lead cross functional teams and agency partners through influence, aligning stakeholders around shared goals
Serve as a strategic marketing advisor, clearly communicating plans, performance, and insights to business and marketing partners
Operate effectively in a matrixed environment, balancing competing priorities while maintaining accountability for results
Performance, Optimization, and Innovation

Requirements

Licensure, Registration, and/or Certification Required: None Required.
Education Required: Bachelor’s Degree or relevant knowledge in Marketing, Communications or other business-related field
Experience Required: 7+ years of experience in marketing or other business-related field and management
Knowledge, Skills & Abilities Required: Experience developing marketing strategies for both B2C and B2B audiences.
Knowledge, Skills & Abilities Required: Ability to tailor marketing approaches for consumers, physicians, researchers, and other key stakeholders.
Knowledge, Skills & Abilities Required: Strong analytical mindset with proven ability to turn insights into marketing action
Knowledge, Skills & Abilities Required: Deep understanding of digital marketing, emerging media channels, and their role within an integrated strategy
Knowledge, Skills & Abilities Required: Experience leading work through influence across cross-functional teams
Knowledge, Skills & Abilities Required: Ability to synthesize complex information and communicate clearly to diverse stakeholders
Knowledge, Skills & Abilities Required: Working knowledge of CRM, performance measurement, and full funnel marketing strategy

Preferred

Master’s Degree preferred
7+ years experience in Marketing, Communications or other business-related field
Clinical trial experience
Familiarity with clinical research environments and the stakeholder landscape that includes consumers, physicians, researchers, faculty, and healthcare leaders.
Experience supporting marketing initiatives related to academic medicine, healthcare research, innovation, or clinical programs.
Demonstrated experience developing and executing B2B and B2C marketing strategies that drive measurable business outcomes

Advocate Aurora Health

3.6 Glassdoor

Advocate Aurora Health and Atrium Health are now Advocate Health – the fifth-largest nonprofit integrated health system in the U.S. Advocate Health is the fifth-largest nonprofit integrated health system in the United States –created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois, Atrium Health in the Carolinas, Georgia and Alabama, and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care, with Wake Forest University School of Medicine serving as the academic core of the enterprise. Headquartered in Charlotte, North Carolina, Advocate Health serves nearly 6 million patients and is engaged in hundreds of clinical trials and research studies. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs nearly 150,000 team members across 67 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to equitable care for all, Advocate Health provides nearly $5 billion in annual community benefits.Learn more: advocatehealth.orgRead our social media community engagement guidelines: aah.org/social

Founded in 2018

Milwaukee, Wisconsin, USA

15K employees

www.advocateaurorahealth.org

1% recommend to a friend

1% CEO approval

Salaries

Posted range

$51/hr – $76/hr

Taken straight from the job posting.

See all Advocate Aurora Health salaries

Marketing Team

Median Tenure

6.7 years

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$10.2M

Last Raise

$10.2M

Grant

Funding History

Aug 2019
Grant • $10.2M

Traffic Signals

Monthly Visitors

2.6K

Monthly Google Ads Budget

$8.2K

Traffic Source Mix

33.3%

Direct

48.6%

Referral

6.1%

Social

10.7%

Paid

1.2%

Headcount Trend

Current headcount: ~15.4K

Recent News

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Job Summary

Job Description

Responsibilities

Requirements

Preferred

Advocate Aurora Health

Salaries

Marketing Team

Funding

Funding History

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Growth Marketing Manager

Senior Socal Media Specialist

External Communications Specialist

Intern - Senior

Multicultural Marketing Manager

Growth Marketing Manager

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Advocate Aurora Health

Salaries

Marketing Team

Funding

Funding History

Traffic Signals

Headcount Trend

Recent News

Links