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Marketing jobs

6 marketing jobs

5 weeks ago

Senior Programmatic Media Manager

Newfold Digital

Florida, NY (Remote)Full time$95K/yr – $115K/yr

7 weeks ago

Sr. Product Marketing Manager, Advanced Hosting

Newfold Digital

USA (Remote)

1 month ago

Marketing Programs Manager

Newfold Digital

USA (Remote)

4 months ago

Senior Product Marketing Manager, AI Apps

Newfold Digital

USA (Remote)Other

6 months ago

Senior Performance Media Manager

Newfold Digital

USA (Remote)

6 months ago

Senior Performance Media Manager

Newfold Digital

Florida, NY (Remote)Other

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Newfold Digital

Senior Programmatic Media Manager

Florida, NY (Remote)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

Job Summary

Own end-to-end paid media strategy, execution, and measurement across multiple channel types to drive efficiency and growth.

Define and optimize omni-channel media strategy, briefs, and RFP processes
Lead measurement and analytics initiatives to track revenue, attribution, and campaign impact

Job Description

Responsibilities

Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels
Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives
Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings
Test and scale new channel and creative formats to support brand awareness and acquisition goals
Manage relationships with media partners including programmatic DSPs and agency partners
Evaluate and adopt curated marketplace and Supply Path Optimization (SPO) strategies to improve inventory quality and reduce waste
Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels
Analyze campaign performance and drive optimizations to optimize CAC efficiency, CTR, MRR, and LTV metrics
Optimize audience strategy across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights
Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and scale

Requirements

5 -10 years of hands-on experience in running programmatic campaigns, with demonstrated ownership at a senior/strategic level
Proven track record of managing large-scale media budgets with a focus on performance and growth marketing
Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)
Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives
Excellent project management skills and comfort working in a fast-moving, cross-functional environment
Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus

Preferred

Experience with web hosting or web development marketing
Familiarity with MRR/LTV-based KPI frameworks and subscription business models
Understanding of video strategy spanning organic social, YouTube, and paid channels

Benefits

We have 20 + affinity groups where you can network and connect with employees globally.
We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/ AD&D /STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

Newfold Digital

3.6 Glassdoor

Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. #TeamNewfold

Founded in 1999

Jacksonville, Florida, USA

4.1K employees (441 in marketing)

newfold.com

64% recommend to a friend

70% CEO approval