2 months ago
Director of Product Marketing, Velocity AI
Vertafore
Denver, CO (Hybrid)Full time$120K/yr – $160K/yr
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Director of Product Marketing, Velocity AI
Denver, CO (Hybrid)
$120K/yr – $160K/yrDirector/ExecutiveFull time
Posted 2 months ago
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Job Summary
Own the Velocity AI go-to-market narrative and the cross-functional launch playbook to turn AI insurance use cases into clear customer value across agency, MGA, and carrier segments.
- Own the Velocity AI messaging framework and launch claims with product marketing, enablement, and field teams.
- Translate roadmaps, packaging, and monetization into market-ready positioning, value proof, and customer outcomes.
- Build adoption stories and ROI proof points from customer feedback, Early Adopter insights, and sales enablement programs.
Job Description
Responsibilities
- Lead the Velocity AI go-to-market and commercial narrative to build clarity around Vertafore’s AI innovation leadership and support the company’s broader Distribution Velocity viewpoint for the industry.
- Create scalable frameworks and standards for launching new Velocity AI agents and ensure successful execution through direct ownership and partnership with product marketers and cross-functional teams.
- Partner with Product, Marketing, Finance, RevOps, Sales, and Enablement to translate roadmap priorities, packaging, pricing, and monetization strategy into customer outcomes, workflow impact, value proof points, and market-ready messaging.
- Work with product marketing managers who own the products AI agents surface in to define enhanced product positioning, launch narratives, proof points, agent product naming, and supporting content.
- Establish and maintain the authoritative Velocity AI messaging framework, including positioning, FAQs, proof points, launch claims, and guidance on what teams can and cannot say. Partner with Product Marketing, Sales Enablement, Product Management, and go-to-market teams to keep materials clear, effective, and aligned.
- Bring customer, competitive, and AI-in-insurance insights into strategy. Build deep expertise in AI use cases, workflows, value drivers, customer impact, and monetization considerations across Vertafore’s agency, MGA, and carrier business segments.
- Partner with Sales Enablement and product marketing to activate Velocity AI messaging through training, talk tracks, objection handling, and persona-based value messaging.
- Create and guide AI and insurance content, including thought leadership, launch narratives, adoption models, use case stories, scripts, customer education, and market-facing assets.
- Ensure Velocity AI messaging reinforces Distribution Velocity across launches, campaigns, announcements, product pages, events, and customer communications in partnership with campaign, web, PR, creative, and brand teams.
- Build the proof-point strategy for Velocity AI, including Early Adopter insights, ROI/value models, workflow impact metrics, adoption stories, customer proof, and feedback loops with Sales, Enablement, Solution Consulting, Customer Success, and the Velocity AI Customer Advisory Board.
Vertafore
We believe insurance is about relationships. And technology should only make them stronger.We exist to empower independent agents, carriers, and MGAs. To drive their success. Because their success is our success. And their ambitions for tomorrow are our goals for today.Since our inception, we’ve been the technology backbone of the insurance industry. We began punching cards for independent agents over 50 years ago and turned this passion for technology into a relentless pursuit. Born of human-centric purpose, we empower our customers with the technology to garner trust.Built to adapt, we equip the insurance channel for the future—transforming business and relationships along the way. Where others see opposition, we see opportunity. To look ahead. To modernize. To prepare our customers for what’s next—because we’re always thinking about it. Always innovating. Always building. Always creating.Quite simply...we love insurance. Because behind every policy—is a person. And we’re obsessed with powering the spirit of our industry.Vertafore. Powering your possible.
Traffic Signals
Monthly Visitors
827.4K
Monthly Google Ads Budget
$33.8K
Traffic Source Mix
Search
8.2%
Direct
43.7%
Referral
6.5%
Social
0.1%
Paid
0.2%
Headcount Trend
Current headcount: ~3K
Funding
Last Raise
Private Equity, 26 years ago
Funding History
- Dec 1999Private Equity