2 weeks ago
Marketing Manager
Onyx Odds
New York City, NY (Hybrid)Part time$130K/yr – $160K/yr
All marketing roles in the US
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All marketing roles in the US
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Marketing Manager
New York City, NY (Hybrid)
$130K/yr – $160K/yrManager4+ years expPart time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lifecycle marketing across email, push notifications, in-app messaging, SMS, and Discord, lead CRM campaigns, and optimize activation, retention, and loyalty programs. Partner with product, design, engineering, and customer engagement to drive cross-functional campaigns while continuously analyzing results and improving performance.
- Own end-to-end lifecycle campaigns across channels
- Collaborate across product, design, engineering, and compliance
- Analyze data to optimize engagement and retention
Job Description
Responsibilities
- Own lifecycle marketing across email, push notifications, in-app messaging, SMS, and Discord
- Manage CRM campaigns using Customer.io and other marketing automation tools
- Build onboarding, activation, retention, re-engagement, and loyalty campaigns
- Own the promotional and marketing calendar, ensuring campaigns launch accurately and on schedule
- Write and edit customer-facing marketing copy across multiple channels
- Develop customer segmentation strategies and personalized messaging
- Partner with Product, Design, Engineering, Customer Engagement, and Compliance to execute campaigns
- Analyze campaign performance and continuously optimize engagement, retention, and conversion
- A/B test messaging, creative, timing, offers, and customer journeys
- Establish scalable marketing processes, QA standards, and campaign documentation
Requirements
- 4+ years of experience in lifecycle marketing, CRM, growth marketing, or retention marketing
- Hands-on experience with Customer.io, Braze, Iterable, HubSpot, Klaviyo, or a similar lifecycle marketing platform
- Strong copywriting and communication skills across email, push notifications, and customer messaging
- Experience building customer journeys and automated lifecycle campaigns
- Strong analytical judgment with experience measuring campaign performance and customer behavior
- Highly organized with exceptional attention to detail
- Comfortable working cross-functionally in a fast-moving startup environment
Preferred
- Experience in fintech, sports betting, gaming, crypto, marketplaces, or consumer technology is a strong plus
Benefits
- Competitive total cash compensation plus meaningful equity
Traffic Signals
Monthly Visitors
994.9K
Traffic Source Mix
Search
41.7%
Direct
54.1%
Referral
2.3%
Social
1.6%
Paid
0.3%
Headcount Trend
Current headcount: ~7
Marketing Team
Marketing Team Size
1 (14% of company)
Marketing Roles Posted (Last 30 Days)
1