5 weeks ago
Marketing & Communications Manager, WNC Ag Programs
State of North Carolina
Buncombe County, NC (On-site)Full time$61K/yr – $75K/yr
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Marketing & Communications Manager, WNC Ag Programs
Buncombe County, NC (On-site)
$61K/yr – $75K/yrMid Level4+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the regional agricultural narrative by building and overseeing media, PR and advertising across Western North Carolina’s farming ecosystem, including divisions like Western Ag, Programs, Small Farms, the Farmers Market and State Fair.
- Growth Infrastructure: Build and oversee media, advertising, and PR programs for Western Ag divisions and associated events.
- Content/Storytelling: Promote NC farmers and producers to retailers, wholesalers, and consumers through compelling content and storytelling.
- People & Budgets: Lead staff and contractors, manage production schedules, procurement and budgets; travel is required.
Job Description
Responsibilities
- This position will advance Western North Carolina’s agriculture industry through media, advertising and public relations channels.
- This position will lead the media, advertising, and public relations initiatives for Western Ag. Programs and Small Farms divisions, including the WNC Farmers Market and NC Mountain State Fair at the NC Department of Agriculture & Consumer Services.
- This position works to promote the products offered by NC farmers, food and fiber producers, commodity groups and to share their story with retailers, wholesalers, and consumers.
- This position will require traveling due to the nature of the job.
- The position may also supervise full-time, part-time, and contract staff who assist with content production, media relations, photography, video, and advertising, while managing production schedules, procurement, and project budgets.
Requirements
- Bachelor’s degree in marketing, business administration, crop science, animal science, horticulture, home economics or related area of assignment from an appropriately accredited institution and four years of experience in the related field; or an equivalent combination of education and experience.
- Some state job postings say you can qualify by an “equivalent combination of education and experience.” If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.
Preferred
- Knowledge of public relations, marketing, media communications, and content development.
- Skill in writing, editing, social media management, and media relations.
- Experience managing multiple projects, budgets, advertising campaigns, and deadlines.
- Ability to lead staff, work independently, and make sound decisions.
- Ability to learn and use a Customer Relationship Management (CRM) system, analytics tools, and other communication technologies.
State of North Carolina
Whether you are interested in the arts, transportation, IT, the environment, public safety, healthcare or countless other areas, the State of North Carolina has an opportunity for you. North Carolina State Government employs more than 81,000 people across the state in various agencies, branches and universities. Our careers are as diverse as the citizens we serve! We are seeking skilled and dedicated individuals from a wide range of educational and experience backgrounds.Governor Josh Stein believes in the potential of our great state and its people. He knows that we can build a state and an economy that work for everyone. By investing in our public schools and giving students the tools they need to succeed, creating good jobs and raising incomes for the middle class, and strengthening our communities, North Carolinians can live and work in places they are proud to call home.Working for the State of North Carolina can offer you the chance to effect positive change for our residents and visitors, take advantage of numerous benefit options and advancement opportunities, and work in an environment that values collaboration, creativity, innovation and diversity. Learn more about state government jobs at https://www.governmentjobs.com/careers/northcarolina.
Traffic Signals
Monthly Visitors
4.1M
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
36.7%
Direct
50.1%
Referral
11.9%
Social
0.3%
Paid
0.8%
Headcount Trend
Current headcount: ~8.7K
Marketing Team
Marketing Team Size
30 (0% of company)
Marketing Roles Posted (Last 30 Days)
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