5 months ago
Head of Marketing, Beast Games
MrBeast
Los Angeles, CA (On-site)Full time$75/hr – $98/hr
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Head of Marketing, Beast Games
Los Angeles, CA (On-site)
$75/hr – $98/hrSenior Level10+ years expFull time
Posted 5 months ago
Job Summary
Drive globally scoped marketing campaigns for Beast Games, turning IP into cultural events through stunts, partnerships, and audience participation.
- Own end-to-end global Beast Games marketing campaigns across social, streaming, and experiential.
- Must-have: 10+ years in entertainment or consumer marketing with hands-on execution.
- Standout: Proven ability to turn launches into viral, culturally significant events.
Job Description
Responsibilities
- Personally architect and execute global marketing campaigns across social, streaming, retail, and experiential channels
- Design non-linear marketing ecosystems—stunts, viral loops, gamified audience engagement, retail tie-ins—where every touchpoint feeds the next
- Turn Beast Games franchise launches into global cultural events using IRL activations, digital Easter eggs, and influencer-led participation that makes audiences feel like competitors, not viewers
- Apply a clinical understanding of viewer retention mechanics—knowing why a 10-second hook works on YouTube but may fail on Prime Video, and how to bridge that gap across a multi-week streaming rollout
- Rapidly produce and iterate marketing assets aligned with cultural trends and platform dynamics—at algorithm speed, not Hollywood speed
- Build lightweight systems and playbooks that scale output without creating founder bottlenecks or requiring approval on every asset
- Operate as a bridge between creator vision and enterprise stakeholders—defending a social-first, chaos-embracing campaign to risk-averse executives without losing the creative integrity that makes MrBeast work
- Lead crisis response and real-time narrative control during high-visibility moments with a war room mentality and high emotional intelligence
- Drive integration of Beast Games IP into commerce, partnerships, gaming, licensed merchandise, and cross-platform experiences
- Challenge ideas with data and conviction—kill initiatives with high vanity metrics and low business impact
Requirements
- 10+ years in entertainment, media, or consumer marketing with hands-on, owner-level campaign execution
- Proven track record executing high-impact, viral, or culturally significant campaigns—not just overseeing them
- Deep expertise in social platforms, content dynamics, and audience retention mechanics across streaming and short-form
- Strong analytical capability to connect creative decisions to measurable business outcomes
- Demonstrated ability to operate independently in fast-paced, ambiguous environments where the playbook doesn’t exist yet
- High emotional intelligence and thick skin—this role involves intense public scrutiny and close proximity to a creator at global scale
Preferred
- Experience with global streaming launches or major entertainment IP rollouts
- Background in creator-led or influencer-driven businesses where the founder is the brand
- Experience with gamified marketing, community-driven growth loops, or participatory audience mechanics
- Familiarity with IP monetization, licensing, retail integrations, or cross-platform franchise management
MrBeast
The YouTube Streamy Awards 2020-2023 Creator of the YearAccomplishments- Raised $20,000,000 To Plant 20,000,000 Trees- Given millions to charity- Donated over 100 cars lol- Gave away a private island- Given away over 100 ps4s lol- Gave away 1 million dollars in one video - Counted to 100k- Read the Dictionary- Watched Dance Till You're Dead For 10 Hours- Read Bee Movie Script- Read Longest English Word- Watched Paint Dry- Ubering Across America- Watched It's Every Day Bro For 10 Hours- Ran a marathon in the world's largest shoes- Adopted every dog in a shelterYou get the point haha
Salaries
Posted range
$75/hr – $98/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
273 (29% of company)
Median Career Experience
14 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Kelly Calabrese
Vice President, Brand Partnerships
At the company for 9 months
Elizabeth Ferdon
Vice President, Brand Partnerships
At the company for 9 months
Byron Kendal
VP Talent Acquisition & Technology
At the company for 10 months
Alastair Parkes
Vice President, Global Media and Brand Partnerships
At the company for 11 months
Funding
Total Funding
$665M
Last Raise
$200M
Corporate Round, 2 months ago
Funding History
- Jan 2026Corporate Round • $200M
- Sep 2025Grant • $15M
- Jan 2024Series C • $300M
Traffic Signals
Monthly Visitors
85.5K
Traffic Source Mix
Search
41.5%
Direct
33.8%
Referral
7.4%
Social
16%
Paid
1.1%
Headcount Trend
Current headcount: ~952
