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Marketing jobs

2 marketing jobs

7 days ago

Account Director, Earned Media, Consumer Brand - Burson

Burson Global

Los Angeles, CA (Hybrid)$60K/yr – $140K/yr

3 months ago

Account Director/Vice President, Consumer & Supply Chain

Burson Global

Houston, TX (Hybrid)$75K/yr – $180K/yr

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Burson Global

Account Director, Earned Media, Consumer Brand - Burson

Los Angeles, CA (Hybrid)

$60K/yr – $140K/yrSenior Level6+ years exp

Posted 7 days ago

Job Description

Responsibilities

Strategic Leadership: Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and strong storytelling.
Create integrated communications strategies that connect earned media with influencer, social, digital, content, paid, and experiential efforts.
Identify compelling story angles and opportunities that advance client business goals and enhance brand reputation.
Translate research, consumer data, cultural insights, and market trends into actionable communications strategies.
Client Management: Serve as a day-to-day client lead and trusted counselor across multiple accounts.
Maintain strong client relationships through proactive communication, strategic recommendations, and exceptional service.
Partner with account management teams to ensure flawless execution of communications programs and client deliverables.
Lead client meetings, presentations, and strategic planning sessions.
Media Relations & Storytelling: Develop tailored media strategies based on the specific audience, story, and business objectives rather than relying solely on existing media contacts.
Create pitches, press materials, messaging frameworks, executive talking points, and media briefing documents.

Requirements

6-8 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
Proven experience developing and executing strategic earned media campaigns for consumer brands.
Strong understanding of today's evolving media landscape, including traditional, digital, social, influencer, and creator ecosystems.
Demonstrated success translating research, consumer insights, business objectives, and cultural trends into impactful communications programs.
Track record of securing top-tier earned media coverage and building meaningful relationships with media and other external stakeholders.
Exceptional client management and relationship-building skills.
Experience developing executive messaging, media strategies, and strategic communications plans.
Strong presentation, writing, editing, and verbal communication skills.
Ability to manage multiple workstreams, prioritize effectively, and operate successfully in a fast-paced environment.
Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or comparable tools.

Preferred

Agency experience working with national and global consumer brands.
Experience across multiple consumer sectors including retail, consumer goods, food and beverage, travel, hospitality, technology, automotive, wellness, and lifestyle brands.
Experience leading integrated communications campaigns that combine earned, social, influencer, and paid strategies.
Familiarity with AI-enabled research, media intelligence, and communications planning tools.

Benefits

we offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

Salaries

Posted range

$60K/yr – $140K/yr

Taken straight from the job posting.

See all Burson Global salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Strategic Leadership: Develop and lead strategic earned media programs grounded in audience insights, research, analytics, and strong storytelling.
Create integrated communications strategies that connect earned media with influencer, social, digital, content, paid, and experiential efforts.
Identify compelling story angles and opportunities that advance client business goals and enhance brand reputation.
Translate research, consumer data, cultural insights, and market trends into actionable communications strategies.
Client Management: Serve as a day-to-day client lead and trusted counselor across multiple accounts.
Maintain strong client relationships through proactive communication, strategic recommendations, and exceptional service.
Partner with account management teams to ensure flawless execution of communications programs and client deliverables.
Lead client meetings, presentations, and strategic planning sessions.
Media Relations & Storytelling: Develop tailored media strategies based on the specific audience, story, and business objectives rather than relying solely on existing media contacts.
Create pitches, press materials, messaging frameworks, executive talking points, and media briefing documents.

Requirements

6-8 years of experience in public relations, earned media, strategic communications, or integrated marketing communications.
Proven experience developing and executing strategic earned media campaigns for consumer brands.
Strong understanding of today's evolving media landscape, including traditional, digital, social, influencer, and creator ecosystems.
Demonstrated success translating research, consumer insights, business objectives, and cultural trends into impactful communications programs.
Track record of securing top-tier earned media coverage and building meaningful relationships with media and other external stakeholders.
Exceptional client management and relationship-building skills.
Experience developing executive messaging, media strategies, and strategic communications plans.
Strong presentation, writing, editing, and verbal communication skills.
Ability to manage multiple workstreams, prioritize effectively, and operate successfully in a fast-paced environment.
Experience using media intelligence and monitoring platforms such as Cision, Muck Rack, Brandwatch, Newswhip, or comparable tools.

Preferred

Agency experience working with national and global consumer brands.
Experience across multiple consumer sectors including retail, consumer goods, food and beverage, travel, hospitality, technology, automotive, wellness, and lifestyle brands.
Experience leading integrated communications campaigns that combine earned, social, influencer, and paid strategies.
Familiarity with AI-enabled research, media intelligence, and communications planning tools.

Benefits

we offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.