Own regional marketing strategy and client partnerships for the East region, translating insights into POVs, leading integrated campaigns, and building high performing teams responsible for multiple accounts and growth opportunities.

Regional strategy & client partnerships: own cross-account marketing direction and client-facing advisory across utility programs
Strategic thinking & campaigns: develop strategic recommendations, POVs, and integrated plans grounded in business goals
People leadership: mentor account teams, drive accountability, and foster a growth-oriented culture

Job Description

Responsibilities

Lead Regional Marketing Strategy & Client Partnerships: Serve as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programs
Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches
Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance
Drive Strategic Thinking & Big Ideas: Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
Author and oversee high-level POVs that connect business objectives, customer insights, data, and creative strategy
Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional reality check
Guide teams in shaping, refining, and selling ideas—both internally and externally
Oversee Account & Portfolio Performance: Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
Partner with program leadership to support account growth, scope expansion, and long-term client success

Requirements

Bachelor's degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required
8+ years of experience in marketing, client services, or account leadership
Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events
Experience managing planning processes, scopes, budgets, and performance at a portfolio level
Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations
Demonstrated success developing and managing high-performing teams
Confidence presenting to and influencing clients and internal leadership
Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics

Preferred

Agency experience strongly preferred

Benefits

three weeks of paid vacation annually
paid holidays
a 401(k) retirement plan with employer match
medical, dental and vision coverage
parental leave
an employee assistance program
commuter benefits
additional supplemental offerings

Resource Innovations

3.2 Glassdoor

Resource Innovations (RI) is an energy transformation firm. Women-led, purpose built and focused on impact, we’re constantly expanding our portfolio of solutions to guide utilities through increasingly complex, connected challenges. Building on our expertise in energy efficiency, we’re accelerating the transition to clean energy, serving as a trusted partner to utilities and governments in energy efficiency and decarbonization planning. Since our inception in 2016, Resource Innovations has been included in the Inc. 5000 List of America’s Fastest Growing Companies three times.

Founded in 2016

Half Moon Bay, California, USA

1K employees (39 in marketing)

www.resource-innovations.com

53% recommend to a friend

Traffic Signals

Monthly Visitors

17.1K

Monthly Google Ads Budget

$25.3K

Traffic Source Mix

40.2%

Direct

53.2%

Referral

3.8%

Social

1.3%

Paid

1.3%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size

32 (3% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Resource Innovations Acquires Shifted Energy, Creating the Industry's First Integrated Turnkey Utility DSM and Edge DERMS Platform

Oct 9, 2025 • PR Newswire

Visionary Climate Leader Lauren Casentini Named 2025 Badass in Green Honoree

Jun 19, 2025 • PR Newswire

Visionary Climate Leader Lauren Casentini Named 2025 Badass in Green Honoree

Jun 19, 2025 • Morningstar.com

Responsibilities

Lead Regional Marketing Strategy & Client Partnerships: Serve as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programs
Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches
Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance
Drive Strategic Thinking & Big Ideas: Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
Author and oversee high-level POVs that connect business objectives, customer insights, data, and creative strategy
Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional reality check
Guide teams in shaping, refining, and selling ideas—both internally and externally
Oversee Account & Portfolio Performance: Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
Partner with program leadership to support account growth, scope expansion, and long-term client success

Requirements

Bachelor's degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required
8+ years of experience in marketing, client services, or account leadership
Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events
Experience managing planning processes, scopes, budgets, and performance at a portfolio level
Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations
Demonstrated success developing and managing high-performing teams
Confidence presenting to and influencing clients and internal leadership
Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics

Preferred

Agency experience strongly preferred

Benefits

three weeks of paid vacation annually
paid holidays
a 401(k) retirement plan with employer match
medical, dental and vision coverage
parental leave
an employee assistance program
commuter benefits
additional supplemental offerings