3 months ago
Director of Communications and Brand Strategy
University of Arkansas System
Little Rock, AR (On-site)Full time
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Director of Communications and Brand Strategy
Little Rock, AR (On-site)
Salary Not AvailableDirector/ExecutiveFull time
Posted 3 months ago
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Job Summary
Drive communications and brand strategy for a Division I athletics program, overseeing media relations, marketing, and digital assets.
- Owns sports information, media relations, and marketing across assigned sports, including women’s basketball.
- Must-have: at least two years of sports information or athletic media relations experience.
- Standout: Involves branding, website management, and cross-functional collaboration with university communications.
Job Description
Responsibilities
- The Director of Communications and Brand Strategy is a twelve month position and will be responsible for assisting the assistant athletics director in planning and organizing all phases of a Division I sports information department as well as leading the department’s marketing efforts.
- Additionally the incumbent will be the primary contact for women’s basketball.
- Act as a liaison between the athletic department and all media outlets;
- Write and edit news releases, media guides, and game notes;
- Maintain statistics, records, and photo archives;
- Manage and edit the UA Little Rock Athletics website;
- Develop and manage the athletic department's digital marketing efforts and campaigns;
- Coordinate, alongside External Operations staff, the development, and implementation of marketing campaigns;
- Collaborate with the University's Office of Communications;
- Manage athletic department's brand guidelines and strategy, including digital marketing efforts and campaigns;
University of Arkansas System
Since its inception, the University of Arkansas System has developed a tradition of excellence that includes the state’s 1871 flagship, land-grant research university; Arkansas’s premier institution for medical education, treatment and research; a major metropolitan university; an 1890 land-grant university; two regional universities serving southern and western Arkansas; seven community colleges; two schools of law; a presidential school; a residential math and science high school; a 100 percent-online university and divisions of agriculture, archeology and criminal justice. The individual entities of the UA System maintain cooperative strength as well as diverse offerings that exhibit unmatched economic and social impact to the state.The University of Arkansas System provides communities in Arkansas with access to academic and professional opportunities, develops intellectual growth and cultural awareness in its students and provides knowledge and research skills to an ever-changing society. The system enrolls more than 70,000 students, employs over 27,000 employees, and has a total budget of over $4 billion. An intrinsic part of the texture and fabric of Arkansas, the UA System is a driving force in the state’s economic, educational and cultural advancement.As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
Traffic Signals
Monthly Visitors
50.7K
Monthly Google Ads Budget
$1.6K
Traffic Source Mix
Search
38.4%
Direct
50.6%
Referral
9.6%
Social
0.6%
Paid
0.7%
Headcount Trend
Current headcount: ~119
Marketing Team
Marketing Team Size
3 (3% of company)
Funding
Total Funding
$19.9M
Last Raise
$9.9M
Grant, 4 years ago
Funding History
- Feb 2022Grant • $9.9M
- Jun 2020Grant • $10M