Own marketing plans and oversight of emails, digital/traditional ads, and community outreach for assigned sports.
Must-have: Bachelor’s degree plus two years in athletics marketing with strong email and advertising experience.
Standout: Local community relationship-building to boost attendance and revenue.

Job Description

Responsibilities

Develop and execute marketing plans for their assigned sports of Women’s Basketball, Volleyball, and Softball
Oversee all emails, digital advertising, traditional advertising, and community engagement for assigned sports
Assist and be involved in conversations with the greater Waco area to promote a stronger relationship between community partners to increase attendance and support from local families, youth teams, churches, schools, etc.
Collaborate with the athletics ticket office to effectively drive attendance and revenue for assigned sports
Write and send the weekly revenue-generating email series titled SicEMail
Assist and collaborate with the Bear Foundation on all marketing efforts relating to concerts and events hosted by Baylor University
Oversee the execution of game day experiences during Football game days
Conduct surveys for assigned sports to ensure fan and student feedback is being listened to and applied on a game-to-game basis
Track performance on attendance and revenue for assigned sports, and always being looking to evolve and grow their audience
Collaborate with staff members who will be executing game day experiences to ensure they are effectively marketed to drive maximum revenue

Requirements

A Bachelor's degree in Sports Management, Marketing, Communications, or a related field and two years of working in athletics marketing with strong email and advertising experience.
Highly proficient in Eloqua emails, digital and traditional advertising, and Adobe Creative Suite, and Microsoft Office
Applicants must be currently authorized to work in the United States on a full-time basis.

Preferred

A Masters degree is preferred.

Benefits

As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions.

Baylor University

Baylor University, a private Christian university and a nationally ranked research institution, provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship.

Founded in 2012

Waco, Texas, USA

8.4K employees (529 in marketing)

www.baylor.edu