6 days ago
Performance Marketer
Inworld AI
Mountain View, CA (Hybrid)Full time$140K/yr – $190K/yr
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Performance Marketer
Mountain View, CA (Hybrid)
$140K/yr – $190K/yrMid Level3+ years expFull time
Posted 6 days ago
Job Description
Responsibilities
- Fill and optimize the self-serve funnel as a feeder for sales
- Own paid search as the primary acquisition engine for self-serve signups - keyword strategy, competitor capture, landing page testing, and continuous efficiency work against high-intent developer queries
- Optimize the full path from click through signup and activation, treating first successful API call and early usage as the qualification signal that routes an account to sales
- Partner with sales to define what makes a self-serve signup worth a conversation, and tune acquisition toward accounts that meet that bar rather than raw volume
- Build the reporting that follows a click through signup, activation, sales handoff, and closed revenue
- Run ABM and retargeting programs across social
- Execute account-based campaigns on LinkedIn, Meta, and X against target account lists sourced from GTM engineering - you'll partner with them on what you need and how it's segmented
- Produce the creative these campaigns run on - write the copy and build lightweight assets yourself where you can, and scope, brief, and manage freelancers or agency partners where you can't
- Design multi-touch retargeting sequences that keep us in front of accounts already in the funnel, coordinated with sales outreach rather than running parallel to it
- Measure and report account engagement and pipeline influence using multi-touch attribution tools
Requirements
- 3–5 years hands-on in performance marketing, with demonstrated depth in both paid search and paid social
- Experience marketing to a developer audience in prior roles
- Experience marketing a self-serve product that feeds a sales motion
- Prior hands-on experience with X and Google DV360 are a plus
- Power user of Claude Code or equivalent, thinking in terms of agents and systems
- We're deliberately open on background. Three paths we'd be glad to see:
- Agency - you've run search and social across many accounts and budgets, you move fast, and you've seen more experiments than any single in-house role would give you
- CPG or consumer brand - you understand creative velocity, audience testing, and how to build awareness for something people aren't yet searching for
- B2B SaaS - you know ABM, LinkedIn targeting, and how marketing spend ladders up to a pipeline number sales will actually accept
- Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).
Inworld AI
4.9 Glassdoor
Inworld provides the world's best realtime AI models for consumer-scale applications, with integrated orchestration and experiments, driving measurably better outcomes such as higher retention, engagement, time spent and CSAT.Our technology has powered multimodal applications, companions, agents, characters, and more for NVIDIA, Microsoft Xbox, Logitech Streamlabs, Wishroll, Little Umbrella, and Bible Chat, among others.We’re a 90-person team of experts in advanced AI and ML applications and have raised more than $125M from Lightspeed, Section 32, Kleiner Perkins, Microsoft's M12 venture fund, Founders Fund, Meta, and Stanford, among others.
Founded in 2021
Mountain View, California, USA
106 employees (5 in marketing)
100% recommend to a friend
Salaries
Posted range
$140K/yr – $190K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4 (4% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$123.2M
Last Raise
$56M
Series A, 3 years ago
Funding History
- Aug 2023Series A • $56M
- Jun 2023Non Equity Assistance
- Aug 2022Series A • $50M
Traffic Signals
Monthly Visitors
211.9K
Monthly Google Ads Budget
$55.9K
Traffic Source Mix
Search
50.8%
Direct
37%
Referral
7.5%
Social
3.8%
Paid
0.8%
Headcount Trend
Current headcount: ~104