4 weeks ago
Programmatic Trader Analyst
TEGNA Inc.
New York City, NY (Hybrid)Full time$31/hr – $36/hr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Programmatic Trader Analyst
New York City, NY (Hybrid)
$31/hr – $36/hrMid Level1+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the programmatic trading pipeline across DSPs to maximize ROI and protect margins, with ownership of bid optimization, KPI tracking, and issue resolution.
- PRISM and bid-optimization: drive performance on the proprietary platform to lift client ROI.
- Channel-agnostic optimization: monitor and tune day-to-day buys across CTV, display, video, and audio.
Job Description
Responsibilities
- This position is part of a larger global Revenue Operations and Monetization team and is responsible for digital programmatic campaign management, maximizing revenue, margin profits, and minimizing liability through inventory control and strategic ad placements.
- The Position: We are seeking a strategic and data-driven digital campaign trader who is responsible for the execution of optimizations for digital campaigns assigned to them.
- A digital programmatic trader is responsible for managing and optimizing online ad campaigns using our proprietary automated bidding platform (SDP) known as PRISM to ensure maximum performance and return on investment (ROI) for clients.
- This role is a blend of analytical thinking, data analysis, and campaign management.
- This candidate will be tasked with the monitoring of day-to-day programmatic buys across various channels including connected TV (CTV), display, video, and audio.
- This candidate will also monitor campaign performance against Key Performance Indicators (KPIs) and make data-driven decisions to optimize parameters like bid strategies, client ROI, ad frequency, and delivery.
- This candidate will proactively identify and resolve campaign setup and performance issues and work alongside their ad ops counterparts to ensure campaigns are delivering smoothly and soundly.
- This candidate will have a mathematical and analytical aptitude, with comfortability in tools like Excel and Power BI to organize, consolidate, and interpret large datasets.
Requirements
- 1 year+ experience in programmatic trading/campaign management role in the advertising/online media space (video ad experiences a strong plus)
- Highly analytical mindset and skills needed with a hyper focus on profit margins and campaign delivery.
- Passion for your work and your clients’ satisfaction
- Excellent verbal, written and MS Office (Word, Excel, PowerPoint) skills.
- Teamwork and interpersonal skills. Trustworthy and dependable
- Excellent attention to detail
- Able to set high standards and hold yourself accountable.
- Become a product expert in programmatic buying.
Preferred
- Creative Thinking
- Research and problem-solving skills.
- An eagerness for career progression in AdTech
Benefits
- TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.
- TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
- Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
- Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
- TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
TEGNA Inc.
At TEGNA Inc. (NYSE: TGNA), our mission is clear: We help people thrive in their local communities by providing the trusted local news and services that matter most. Together, we are building a sustainable future for local news. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people on an average monthly basis across the web, mobile apps, streaming, and linear television. Each TEGNA station has Roku and Amazon Fire TV apps, offering live and on-demand news, weather and sports coverage. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, act as an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.In everything we do, we are driven by our strongly held values: We demand the truth. We work smarter.We do the right thing. We win.TEGNA is the largest owner of top four network affiliates in the top 25 markets among independent station groups, and own the leading multicast networks True Crime Network, Twist and Quest. We offer innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, our OTT advertising service.
Traffic Signals
Monthly Visitors
89.2K
Traffic Source Mix
Search
26.4%
Direct
54.7%
Referral
16%
Social
2.2%
Paid
0.6%
Headcount Trend
Current headcount: ~2.2K
Marketing Team
Marketing Team Size
610 (28% of company)
Marketing Roles Posted (Last 30 Days)
2