6 weeks ago
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Anthropic
San Francisco, CA (Hybrid)Full time
Marketing jobs
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Marketing jobs in the US
Marketing jobs in the US
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
San Francisco, CA (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 6 weeks ago
Job Summary
Own and drive the growth motion by shaping strategy, leading flagship campaigns, and coordinating cross-functional demand generation and activation inside enterprise accounts.
- Own the flagship acquisition and activation campaigns.
- Define and run the integrated programs across channels and activations.
- Report progress against awareness, growth, and revenue impact.
Job Description
Responsibilities
- Define the Marketing and growth strategy, segment by segment. Build a marketing plan per priority segment or function, prioritizing where to lead first and what to deliberately not do yet.
- Set the content direction for Claude for Knowledge Work. Shape flagship narrative content based on the plan and campaign needs, building on the messaging and launch foundations owned by Core PMM.
- Turn activation into a flywheel inside enterprise accounts. Identify and activate champions, coordinate workshops and webinars, and run lifecycle programs for various personas inside top accounts, inspiring knowledge workers to raise their ambitions and deliver more impact with Claude.
- Own the flagship acquisition and activation campaigns. Define and run the "Hand off your tasks to Claude" integrated programs, choosing channels and activations that fit the audience.
- Inform the digital, social, and field motions. Shape the Knowledge Work digital, social, and influencer motion — ops, finance, legal, marketing, and productivity creators — and our social presence in this space.
- Coordinate without owning. Provide direction, coordination, and fuel across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success, so the growth motion moves as one program without duplicating any team's mandate.
- Build and ship the work yourself. Operate as an individual contributor in year one — write the plans, build the campaigns, and ship the content directly, with room to grow a team as the motion matures.
- Report on what the motion is actually driving. Track and share progress against awareness and preference, growth (WAUs and enterprise account depth), revenue contribution, and campaign efficiency.
Requirements
- Have experience creating marketing programs for functional personas, whether users or buyers (e.g., Operations, Finance, Legal, Sales)
- Excel at cross-functional collaboration, with a track record of driving work through influence across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success, without direct authority over any of them
- Possess strong storytelling and content instincts, with a track record of flagship narrative content such as executive series or customer story programs
- Demonstrate grit and leadership, with a track record of driving results in ambitious, high-scale, high-velocity environments
- Are comfortable operating autonomously as an IC in year one, building and shipping plans, campaigns, and content directly rather than through a team
Preferred
- 10+ years of growth and product marketing and/or demand gen experience for portfolio or product-line scope
- Experience marketing a productivity, collaboration, or AI-powered enterprise product to knowledge workers, as distinct from developers
- A background running community, influencer, or creator programs for a B2B audience
- Experience building unaided awareness and preference for a specific product name or term within a category where the parent brand already has strong general awareness — building a name, not a category, from scratch
- Experience reading and responding to competitive dynamics in a fast-moving market
Benefits
- competitive compensation and benefits
- optional equity donation matching
- generous vacation and parental leave
- flexible working hours
- a lovely office space in which to collaborate with colleagues
Anthropic
4.3 Glassdoor
We're an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.
Marketing Team
Marketing Team Size
130 (4% of company)
Median Career Experience
14 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
15
People
Founders / CEO
HR / Recruitment
Marketing Leadership
Isaac Payne
Head of Solutions Marketing
At the company for 11 months
Kacie Jenkins
Head of Marketing, Claude Code
At the company for 11 months
Lauren Johnston
Head of Anthropic Brand
At the company for 1 year
Anthony Bastone, M.B.A.
Strategy & Finance - GTM Finance Leadership - Head of Marketing Finance
At the company for 1 year 2 months
Funding
Total Funding
$63.7B
Last Raise
$30B
Series G, 1 months ago
Funding History
- Feb 2026Series G • $30B
- Sep 2025Series F • $13B
- May 2025Debt Financing • $2.5B
Recent Ads
Traffic Signals
Monthly Visitors
11.6M
Monthly Google Ads Budget
$175.7K
Traffic Source Mix
Search
38.4%
Direct
48.7%
Referral
11.3%
Social
1.2%
Paid
0.4%
Headcount Trend
Current headcount: ~3K
Links
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