2 months ago
Director, Communications
University of La Verne
La Verne, CA (On-site)Full time
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Director, Communications
La Verne, CA (On-site)
Salary Not AvailableDirector/Executive7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own media relations and executive communications for a university wide audience, shaping national visibility and crisis messaging.
- media relations strategy and executive counsel to the President and cabinet.
- Oversee content leadership across print, digital, and social to ensure consistent messaging.
- Coordinate with Marketing, Creative Services, and Operations to drive recruitment, retention, and reputation goals.
Job Description
Responsibilities
- Elevate the university’s reputation and enhance regional and national visibility.
- Develop relationships with local, regional, and national news media to secure strategic media placements.
- Oversee editorial content across print and digital platforms, and oversee a comprehensive social media plan.
- Collaborate with team leaders in Marketing, Creative Services, and Operations to bolster marketing initiatives and ensure a cohesive and impactful messaging strategy for both internal and external audiences.
- Proactively work to enhance communication efforts for all university stakeholders at multiple campuses.
- Offer expert counsel on media relations to the President, her cabinet, and faculty.
- Support the university’s objectives related to recruitment, retention, and overall reputation.
Requirements
- Bachelor’s degree from an accredited college/university in business, marketing, communications, or a related field (preferred).
- 7 years of organizational leadership experience in media/public relations with increasing responsibility.
- 7 years of experience managing through influence in a complex, diverse, deadline-driven, and team-oriented environment.
- 5 years of experience making prudent and strategic decisions in situations where there may not be clearly established criteria or standards.
- 3 years of experience in management and professional support of staff members.
- 5 years of experience creating and executing multi-channel communications plans that result in measurable and desired outcomes.
- 3 years of experience producing print publications, such as magazines.
- Strong media relations, executive and internal communications, issues management, and crisis communications skills.
- Superior writing and copy editing skills for various types of communications including news stories, media pitches, admissions marketing messages, internal newsletters, internal communications, and crisis communications.
- Excellent strategic planning and resource management skills.
- Excellent interpersonal and oral communication skills, including public speaking and articulating ideas clearly.
- Ability to create and execute communications plans.
- Familiarity with local and national media.
Preferred
- Experience in higher education.
- Expertise in content marketing.
- Accreditation in Public Relations (APR) certification.
- Graduate degree in journalism, communications, or related field.
University of La Verne
Since 1891, the University of La Verne has been dedicated to the belief that a quality, values-based education enriches the human condition by engendering service, scholarly accomplishment, and professionalism. Though decades of growth have changed its appearance and reach, La Verne has retained its sense of purpose, seeking to provide students with individual attention to spark personal growth through intellectual challenge and development. The university takes pride in knowing its more than 80,000 alumni worldwide have made a difference in their professions and communities.
Traffic Signals
Monthly Visitors
209.9K
Monthly Google Ads Budget
$204.6K
Traffic Source Mix
Search
41.3%
Direct
48.6%
Referral
7.8%
Social
0.5%
Paid
1.7%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
71 (4% of company)
Funding
Total Funding
$3.2M
Last Raise
$2.2M
Grant, 3 years ago
Funding History
- Jun 2023Grant • $2.2M
- Jan 2022Grant • $1M